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All Journal Jurnal Studi Komunikasi Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Jurnal Sinergitas PkM & CSR Jurnal Komunikasi Profesional Ultimacomm: Jurnal Ilmu Komunikasi Prosiding Konferensi Nasional PKM-CSR Jurnal Komunikasi Indonesia

Ariestya, Angga

Universitas Multimedia Nusantara (UMN)

Author-ID : 640145

Arts Humanities Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Public Health Social Sciences

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Articles

The Green storytelling marketing: influencing consumer purchase decision through environmental consciousness Lauwrensia, Anastasia Pratiwi; Ariestya, Angga
Jurnal Komunikasi Profesional Vol. 6 No. 1 (2022)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jkp.v6i1.4390

This research examines marketing on social media using green storytelling, especially on green products such as product of composting. In the green storytelling marketing activity, stories about composting activities at home are shown to eradicate the problem of organic waste and promoting product of composting. It is interesting because currently organic waste is the most common type of waste in Indonesia. This research uses a quantitative method for followers of the Instagram account @Sustaination (N=338). Participants are account followers who have purchased composter products and carried out composting activities. An interesting finding in this study is that green storytelling marketing activities can have a direct influence on purchasing decisions for composter products. In addition, the influence of green storytelling marketing can also affect on purchase decision through environmental consciousness. This is because green storytelling marketing can affect the affective, cognitive, and dispositional dimensions of environmental consciousness. In green storytelling marketing, there is information and knowledge conveyed through the stories displayed. This can then help influence the active dimension in which there is an element of purchasing green products. This is the reason green storytelling marketing through environmental consciousness can influence the purchase decision of composter products.

Framing Effects of Online News Survey Results on Individual Heuristics Angga Ariestya
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol 4, No 1 (2019): June 2019 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Indonesians often consume online news presenting figures of survey results, not only political news but other news as well, for instance, a news headline stated that 63 percent of people on average agreed to a cabinet reshuffle. Strangely enough, it was not stated 37 percent of people on average did not agree to a cabinet reshuffle, which has the same meaning. An attractive frame of online news will potentially get clicks from its audience. In theories of framing effect, news framing in general has a cognitive effect on the audience, including the framing of survey results. However, an opposing view suggests that the advent of new media, especially the internet and Web 2.0 technology, has changed the fundamental order of mass communication, which leads to a minimum effect of new media framing and difficulty in measuring them due to the emergence of preference-based effects as a natural attribute of the online media environment. This interesting research tries to examine the effects of framing in the realm of psychology, which is still quite rarely done in studies on framing effects, by using experimental quantitative methods that test individual evaluation heuristics. The framing of survey results turned out to have an effect on the heuristic assessment of the individual reader. The study prove that the framing effects remain even in new media platforms. The findings presented in this article are expected to contribute to the development of framing theories and media effects.

Pengaruh Penggunaan Media Sosial Instagram terhadap Sikap Berdonasi Melalui Platform Crowdfunding Edric Benedict; Angga Ariestya
Ultimacomm: Jurnal Ilmu Komunikasi Vol 12 No 2 (2020): UltimaComm
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v12i2.1649

Berdonasi melalui platform crowdfunding saat ini sudah banyak dilakukan masyarakat. Seiring dengan perkembangan zaman, media sosial menjadi afiliasi yang efektif bagi platform crowdfunding dalam menggalang dana. Sudah semakin sering permohonan donasi dilakukan melalui media sosial. Penelitian ini membahas pengaruh penggunaan media sosial Instagram dari @Kitabisacom terhadap sikap berdonasi melalui platform crowdfunding dengan menggunakan pendekatan kuantitatif-eksplanatif. Metode survei dilakukan dengan menyebarkan kuesioner kepada followers Instagram @Kitabisacom (N= 400). Hasil penelitian menunjukkan bahwa penggunaan media sosial Instagram memengaruhi secara signifikan sikap berdonasi melalui platform crowdfunding seseorang. Kata Kunci: Media Sosial, Kitabisa, Sikap Berdonasi, Crowdfunding, Organisasi Amal

Enhance The Awareness Of Food Waste Management Through The Digital World Maria Advenita Gita Elmada; Angga Ariestya; Citra Indah Lestari; Theresia Lavietha V. Lolita; Rani Aryani Widjono
Prosiding Konferensi Nasional Pengabdian Kepada Masyarakat dan Corporate Social Responsibility (PKM-CSR) Vol 3 (2020): Peran Perguruan Tinggi dan Dunia Usaha Dalam Pemberdayaan Masyarakat Untuk Menyongsong
Publisher : Asosiasi Sinergi Pengabdi dan Pemberdaya Indonesia (ASPPI)

Food waste is one of many environmental issues in Indonesia that need to be solved. One of the solution to the problem is to manage the food waste and turn it to be something useful such as biogas and organic fertilizer. Yayasan Rumah Energi, an Indonesian NGO, is focusing themselves in this matter, they already found the way to manage the food waste, but then, they still need help to spread the awareness to the society. To help the organization, the team then using the digital world, to reach more people in the society. Another reason of using the digital channel is that in the time of pandemic, it is not possible to host an off-air event. The activity starting from analyzing the problem of the communication, setting the goals and objectives, preparing the strategy, coaching the communication personnel, and hosting digital event. Through the digital event, the team has raised awareness and get more people interested in the matter of food waste management

RAISING GEN Z’S AWARENESS OF FOOD WASTE MANAGEMENT ISSUE Maria Advenita Gita Elmada; Angga Ariestya; Irwan Fakhruddin
Jurnal Sinergitas PKM & CSR Vol 6, No 3 (2022): DECEMBER
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/jspc.v6i3.6210

Food waste management is still an unsolved problem in Indonesia, given that public awareness of this is still relatively low. The management of food waste that is not good will have an impact on the preservation of nature and the environment. Gen Z, which is hoped to be the catalyst of the change, is encouraged to understand this issue. In order to raise the awareness of Gen Z on this issue, a webinar was held by a team of lecturers together with a student organization called UMN ECO. Three perspectives are presented: an academician, a food bank organization Garda Pangan representative, and an Instagram eco influencer. A total of 633 university students coming from 16 universities joined the event. The evaluation shows that the students are mostly inspired by this event and eager to know more about food waste management.

Climate change awareness of gen z: the influence of frame and jargon on online news Ariestya, Angga; Paramitha, Gracia; Elmada, Maria Advenita Gita
Jurnal Studi Komunikasi Vol. 6 No. 3 (2022)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v6i3.5287

This study seeks to know how climate change frames and jargon in online news influence Gen Z’s awareness. It is important since only a few studies on climate change communication focus on Gen Z. The research took the quantitative within-subject experimental method to college students as participants (N=110). Participants were divided into an experimental and control group and manipulated by customised online news containing frames and jargon about climate change. The finding is that the climate change frame on the online news influences Gen Z’s awareness, while jargon does not. The awareness is higher when Gen-Z was given an uncertainty-risk frame than an economic cost-benefit frame. Despite Gen Z being aware of climate change, a correlation between cognitive and conative awareness is arguably low. The internal factor (less role model) and external factor (less policy involvement) could be the factors of low conative awareness.

Green storytelling marketing: influencing consumer purchase decision through environmental consciousness Anastasia Pratiwi Lauwrensia; Angga Ariestya
Jurnal Komunikasi Profesional Vol. 6 No. 1 (2022)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (658.451 KB)

This research is useful for the development of marketing communication science. In addition to academic benefits, this research also plays a role in strengthening the green marketing industry which emphasizes environmental sustainability in its marketing activities. This research uses a quantitative method for followers of the Instagram account @Sustaination (N=338). Participants are account followers who have purchased composter products and carried out composting activities. The results show that green storytelling marketing activities can have a direct influence on purchasing decisions for composter products. In addition, the influence of green storytelling marketing can also effect on purchase decision through environmental consciousness. This is because green storytelling marketing can affect the affective, cognitive, and dispositional dimensions of environmental consciousness. In green storytelling marketing, there is information and knowledge conveyed through the stories displayed. This can then help influence the active dimension in which there is an element of purchasing green products. This is the reason green storytelling marketing through environmental consciousness can influence the purchase decision of composter products.

Revisiting pro-3r attitude mediating effect of green packaging on consumer purchase intention Elisabet Anisa Gita P; Angga Ariestya
Jurnal Komunikasi Profesional Vol. 6 No. 4 (2022)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

The company has currently started to develop eco-friendly innovation products. This is driven by one of the emerging environmental issues in Indonesia, specifically plastic waste. Theory Planned Behavior was used as a theoretical framework in this research and has been widely used in several previous researches to measure the attitude in influencing consumer purchase intention and the concept of MPR. This research was intended to evaluate the effect of green packaging on purchase intention in Aqua LIFE’s products mediated by pro-3R attitudes. The object of this research was the green packaging of Aqua Life products which is referred to as Danone Aqua’s Marketing Public Relations program innovation. This research was conducted in the metropolitan area of DKI Jakarta. The sample in this research was determined by utilizing the non-probability sampling method by means of a purposive sampling technique. Data were collected using an online questionnaire with a Likert scale (with a point scale: (1) strongly disagree to (5) strongly agree). The number of respondents in this research was amounted to 347 respondents. The data in this research were then analyzed using path analysis by means of structural equation modeling (SEM). The results showed that: (1) Green packaging had a significant effect on the pro-3R attitude of Aqua LIFE’s consumers; (2) Green packaging had a significant effect on the purchase intention of Aqua LIFE’s products; (3) The pro-3R attitude did not successfully mediate the effect of green packaging on purchase intention of Aqua LIFE’s products in DKI Jakarta City. Consequently, further research is highly recommended to raise the pro-3R attitude variable as a moderator variable, not as a mediator variable. Keywords: Marketing Public Relations, Green Packaging, Theory Planned Behavior, Purchase Intention, and Pro-3R Attitude Introduction

Efek Bingkai Berita Online Terhadap Penilaian Heuristik Individu Ariestya, Angga
Jurnal Komunikasi Indonesia Vol. 5, No. 2
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Situasi banjir informasi pada era media baru, membuat media online beramai-ramai mengejar traffic. Salah satu cara menarik audiens adalah dengan membuat bingkai-bingkai berita yang beragam untuk mendapatkan perhatian audiens. Bentuk bingkai berita yang cukup sering ada pada berita online di Indonesia adalah bingkai kata merakyat untuk mengkategorikan pemimpin politik yang ideal untuk rakyat saat ini. Bingkai berita dengan kata merakyat sesungguhnya adalah bingkai heuristik contoh-kategori yang telah ada penelitiannya di bidang psikologi. Premisnya bahwa contoh-kategori memiliki efek penilaian heuristik terhadap individu. Penilaian heuristik adalah penilaian yang berlangsung secara otomatis dan cepat dalam menilai suatu kalimat atau pesan yang telah dibingkai. Penelitian ini menjadi menarik ketika dibawa ke ranah komunikasi untuk melihat apakah bingkai berita pada berita online dengan contoh-kategori (misalnya kata-kata merakyat) memiliki efek penilaian heuristik individu. Karakteristik media online yang begitu cepat menyajikan berita dalam beraneka raga bingkai diprediksi memiliki dampak bagi individu. Apalagi dengan adanya media baru, pola audiens dalam mengonsumsi media telah bergeser dengan adanya unsur selektivitas dan interaktivitas. Metode penelitian yang digunakandalam penelitian ini adalah kuantitatif eksperimen. Hasil penelitian eksperimen ini mengkonfirmasistudi Tversky & Kahneman (2002) mengenai penilaian heuristik. The information flooding in this era of new media has intensified competition for traffic among online media. One of many ways to attract target audiences is to create diverse news frames. The fairly common form of news frame in online media in Indonesia is the “populist” word frame to categorize ideal political leader of the people. The news frame with the word “populist” is actually a sample-category heuristic frame that has existed in psychology. The premise is that the sample-category has an individual heuristic judgement effect. The heuristic judgement is an automatic and rapid assessment of framed sentence or message. Thisresearch becomes interesting when it is brought to the realm of communication to see if the news frames in the online media that use sample-category (e.g. populist words) generate individual heuristic judgement effects. The characteristics of online media that quickly present the news in various frames are predicted to have an impact on individuals. Especially with the new media, the audience’s pattern in consuming media has shifted with the element of selectivity and interactivity. The research method used in this research is quantitative experiment. The results of this experimental study confirm the study of Tversky & Kahneman (2002) on heuristic assessment.

Co-Authors Anastasia Pratiwi Lauwrensia Citra Indah Lestari Edric Benedict Elisabet Anisa Gita P Elmada, Maria Advenita Gita Irwan Fakhruddin Lauwrensia, Anastasia Pratiwi Maria Advenita Gita Elmada Paramitha, Gracia Rani Aryani Widjono Theresia Lavietha V. Lolita

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