Article Per Year (5 Year)
p-Index From 2019 - 2024
1.347
P-Index
This Author published in this journals
All Journal Jurnal Studi Komunikasi Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Jurnal Sinergitas PkM & CSR Jurnal Komunikasi Profesional Ultimacomm: Jurnal Ilmu Komunikasi Prosiding Konferensi Nasional PKM-CSR Jurnal Komunikasi Indonesia
Ariestya, Angga
Universitas Multimedia Nusantara (UMN)
Arts Humanities Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Public Health Social Sciences

Published : 9 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search
Journal : Jurnal Komunikasi Profesional

 1 
The Green storytelling marketing: influencing consumer purchase decision through environmental consciousness Lauwrensia, Anastasia Pratiwi; Ariestya, Angga
Jurnal Komunikasi Profesional Vol. 6 No. 1 (2022)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jkp.v6i1.4390

Abstract

This research examines marketing on social media using green storytelling, especially on green products such as product of composting. In the green storytelling marketing activity, stories about composting activities at home are shown to eradicate the problem of organic waste and promoting product of composting. It is interesting because currently organic waste is the most common type of waste in Indonesia. This research uses a quantitative method for followers of the Instagram account @Sustaination (N=338). Participants are account followers who have purchased composter products and carried out composting activities. An interesting finding in this study is that green storytelling marketing activities can have a direct influence on purchasing decisions for composter products. In addition, the influence of green storytelling marketing can also affect on purchase decision through environmental consciousness. This is because green storytelling marketing can affect the affective, cognitive, and dispositional dimensions of environmental consciousness. In green storytelling marketing, there is information and knowledge conveyed through the stories displayed. This can then help influence the active dimension in which there is an element of purchasing green products. This is the reason green storytelling marketing through environmental consciousness can influence the purchase decision of composter products.
Green storytelling marketing: influencing consumer purchase decision through environmental consciousness Anastasia Pratiwi Lauwrensia; Angga Ariestya
Jurnal Komunikasi Profesional Vol. 6 No. 1 (2022)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (658.451 KB)

Abstract

This research is useful for the development of marketing communication science. In addition to academic benefits, this research also plays a role in strengthening the green marketing industry which emphasizes environmental sustainability in its marketing activities. This research uses a quantitative method for followers of the Instagram account @Sustaination (N=338). Participants are account followers who have purchased composter products and carried out composting activities. The results show that green storytelling marketing activities can have a direct influence on purchasing decisions for composter products. In addition, the influence of green storytelling marketing can also effect on purchase decision through environmental consciousness. This is because green storytelling marketing can affect the affective, cognitive, and dispositional dimensions of environmental consciousness. In green storytelling marketing, there is information and knowledge conveyed through the stories displayed. This can then help influence the active dimension in which there is an element of purchasing green products. This is the reason green storytelling marketing through environmental consciousness can influence the purchase decision of composter products.
Revisiting pro-3r attitude mediating effect of green packaging on consumer purchase intention Elisabet Anisa Gita P; Angga Ariestya
Jurnal Komunikasi Profesional Vol. 6 No. 4 (2022)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (528.153 KB) | DOI: 10.25139/jkp.v6i4.4915

Abstract

The company has currently started to develop eco-friendly innovation products. This is driven by one of the emerging environmental issues in Indonesia, specifically plastic waste. Theory Planned Behavior was used as a theoretical framework in this research and has been widely used in several previous researches to measure the attitude in influencing consumer purchase intention and the concept of MPR. This research was intended to evaluate the effect of green packaging on purchase intention in Aqua LIFE’s products mediated by pro-3R attitudes. The object of this research was the green packaging of Aqua Life products which is referred to as Danone Aqua’s Marketing Public Relations program innovation. This research was conducted in the metropolitan area of DKI Jakarta. The sample in this research was determined by utilizing the non-probability sampling method by means of a purposive sampling technique. Data were collected using an online questionnaire with a Likert scale (with a point scale: (1) strongly disagree to (5) strongly agree). The number of respondents in this research was amounted to 347 respondents. The data in this research were then analyzed using path analysis by means of structural equation modeling (SEM). The results showed that: (1) Green packaging had a significant effect on the pro-3R attitude of Aqua LIFE’s consumers; (2) Green packaging had a significant effect on the purchase intention of Aqua LIFE’s products; (3) The pro-3R attitude did not successfully mediate the effect of green packaging on purchase intention of Aqua LIFE’s products in DKI Jakarta City. Consequently, further research is highly recommended to raise the pro-3R attitude variable as a moderator variable, not as a mediator variable. Keywords: Marketing Public Relations, Green Packaging, Theory Planned Behavior, Purchase Intention, and Pro-3R Attitude Introduction
Co-Authors Anastasia Pratiwi Lauwrensia Citra Indah Lestari Edric Benedict Elisabet Anisa Gita P Elmada, Maria Advenita Gita Irwan Fakhruddin Lauwrensia, Anastasia Pratiwi Maria Advenita Gita Elmada Paramitha, Gracia Rani Aryani Widjono Theresia Lavietha V. Lolita