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All Journal Menara Riau: Jurnal Ilmu Pengetahuan dan Pengembangan Masyarakat Islam EBISMEN Jurnal Ekonomi Bisnis dan Manajemen Jurnal Nusantara Berbakti Alkhidmah: Jurnal Pengabdian dan Kemitraan Masyarakat Observasi: Jurnal Publikasi Ilmu Psikologi
Risman Nugraha
Sekolah Tinggi Ilmu Manajemen dan Ilmu Komputer ESQ
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Pelatihan dan Workshop Pengembangan Produk Unggulan BUMDES Sebagai Penggerak Ekonomi Masyarakat di Desa Waru Kecamatan Parung Kabupaten Bogor Ahmad Maulidizen; Risman Nugraha; Abdul Haris Muchtar; Muhammad Hasan Abdul Azis Naibaho; Muhammad Rafi Thoriq; Nuha Afifah Zuhri; Nur Rahmah Zakiyah
Jurnal Nusantara Berbakti Vol. 1 No. 4 (2023): Oktober : Jurnal Nusantara Berbakti
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jnb.v1i4.253

Abstract

BUMDes serves as a tool to drive rural economic development by harnessing the potential within the village. One of the primary obstacles in the development of BUMDes is the lack of qualified human resources. The aim of this Community Service Program (PKM) is to provide training and workshops to the management of BUMDES in Desa Waru, focusing on developing BUMDES flagship products. The method employed in this PKM involves training and workshops, which include both theoretical instruction and practical application of the materials provided. The participants in this activity consist of 15 individuals who are part of the management team of BUMDES in Desa Waru. As a result of this PKM, BUMDES in Desa Waru now possesses several flagship products that can be further developed, including "Snack Si Engkong" made from cassava, a Savings and Loans Cooperative, and a trendy concept Café business. The training and workshop on Village-Owned Enterprises (BUMDes) as an Economic Driver for the Community in Desa Waru, Parung District, Bogor Regency, have been conducted smoothly, without significant issues. The materials provided in this activity were well-suited to the needs of the participants, who also serve as the management team of BUMDES in Desa Waru.
Consumer Market and Consumer Behavior Risman Nugraha
Jurnal Ekonomi, Bisnis dan Manajemen Vol. 2 No. 2 (2023): Juni : Jurnal Ekonomi, Bisnis dan Manajemen
Publisher : FEB Universitas Maritim Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/ebismen.v2i2.1283

Abstract

In this era of globalization, marketing is more of an information warfare between different parties with the aim of making sales. The marketing environment is rapidly changing, and with these changes, the need for information, latest products, shifts in buyer attitudes and behaviors towards decision-making and product acquisition, as well as the ability to identify opportunities in appropriate marketing, becomes essential. This paper is a literature review using a qualitative descriptive approach, aiming to describe product mix strategies. The methodology employed for data collection is documentation, along with various articles and books, followed by content analysis. The findings of this paper reveal that studying consumers can provide insights for the development of new products, product uniqueness, pricing, distribution channels, advertising messages, and other new marketing elements. A focal point for understanding behavior is the stimulus-response model. Buyer characteristics and decision-making processes lead to specific buyer decisions. The marketing task involves comprehending what occurs in the buyer’s consciousness from external stimuli to the emergence of the buyer's purchasing decision.
Pelatihan dan Workshop Promosi Digital Produk Unggulan BUMDES Sebagai Penggerak Ekonomi Masyarakat di Desa Waru Kecamatan Parung Kabupaten Bogor Ahmad Maulidizen; Risman Nugraha; Abdul Haris Muctar; Muhammad Hasan Abdul Azis Naibaho; Muhammad Rafi Thoriq; Nuha Afifah Zuhri; Nur Rahmah Zakiyah
ALKHIDMAH: Jurnal Pengabdian dan Kemitraan Masyarakat Vol. 1 No. 4 (2023): Oktober : Jurnal Pengabdian dan Kemitraan Masyarakat
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/alkhidmah.v1i4.527

Abstract

Badan Usaha Milik Desa (BUMDes) functions as a tool to drive rural economic development by harnessing the potential within the village. One of the main obstacles in BUMDes development is the lack of quality human resources. The goal of this PKM program is to provide training and workshops to the management of BUMDes in Desa Waru, focusing on the digital promotion of BUMDes' flagship products. The method employed in this PKM consists of training and workshops, which involve the delivery of materials and practical applications. The subjects of this activity include 15 members of the BUMDes management in Desa Waru. The outcome of this PKM is that digital promotion of BUMDes' flagship products is a smart step in addressing current economic challenges. By leveraging digital potential, BUMDes can increase product visibility, boost sales, and contribute to the economic development of the village.
Pelatihan dan Workshop Badan Usaha Milik Desa (BUMDes) Sebagai Penggerak Ekonomi Masyarakat di Desa Waru Kecamatan Parung Kabupaten Bogor Ahmad Maulidizen; Risman Nugraha; Abdul Haris Muchtar; Muhammad Hasan Abdul Azis Naibaho; Muhammad Rafi Thoriq; Nuha Afifah Zuhri; Nur Rahmah Zakiyah
MENARA RIAU Vol 17, No 2 (2023): Oktober 2023
Publisher : Lembaga penelitian dan pengabdian kepada masyrakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/menara.v17i2.25945

Abstract

Badan Usaha Milik Desa (BUMDes) serves as a tool to stimulate rural economic development by harnessing the potential within the village. One of the main obstacles in BUMDes development is the lack of qualified human resources. The objective of this Community Service Program (PKM) is to provide training and workshops to the BUMDes management in Desa Waru, focusing on managerial aspects, developing flagship products, and digital marketing. The method employed in this PKM consists of training and workshops that involve both theoretical instruction and practical application of the provided materials. The participants of this activity are 15 members of the BUMDes management in Desa Waru. The outcome of the PKM is the successful execution of the training and workshop activities for Badan Usaha Milik Desa (BUMDes) as an Economic Driver for the Community in Desa Waru, Parung Subdistrict, Bogor Regency. The materials delivered during this event have met the needs of the participants, who are also BUMDes managers in Desa Waru.
Navigating the Digital Consumer Mind: Understanding the Psychological Aspects of E-commerce Success Risman Nugraha
Observasi : Jurnal Publikasi Ilmu Psikologi Vol. 2 No. 1 (2024): February : Observasi: Jurnal Publikasi Ilmu Psikologi
Publisher : Asosiasi Riset Ilmu Kesehatan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/observasi.v2i1.211

Abstract

In the digital era, E-commerce has emerged as a prominent stage where psychology and business seamlessly integrate. This article extensively delves into the crucial role of psychology in achieving E-commerce success, with a focus on a profound understanding of the minds of digital consumers. The research aims to detail the roles of psychological aspects such as perception, motivation, and purchase decisions that influence online consumer behavior. The research method involves meticulous study design, a representative sample of digital consumers, and data collection through targeted research instruments. Data analysis is conducted to gain profound insights into the psychological factors that play a key role in E-commerce success. The research findings reveal how the design of platform interfaces, consumer motivation, and other psychological factors impact online purchase decisions. In-depth analysis is conducted on the mechanisms of product selection, the evaluation process, and the psychological impact on purchase conversions. The article also discusses psychological factors contributing to customer loyalty, including user experience and satisfaction. By understanding these psychological aspects, business practitioners can make more informed decisions and design more effective marketing strategies in the context of E-commerce. The research conclusion provides a summary of key findings, practical implications for the business world, and recommendations for further research in this field. This article offers profound insights into the marriage of psychology and business in the context of E-commerce, paving the way for further research and the development of innovative business strategies
Co-Authors Abdul Haris Muctar Ahmad Maulidizen Ahmad Maulidizen Muchtar, Abdul Haris Muhammad Hasan Abdul Azis Naibaho Muhammad Rafi Thoriq Nuha Afifah Zuhri Nur Rahmah Zakiyah