Claim Missing Document
Check
Articles

Found 3 Documents
Search

Pengaruh Brand Image dan Kualitas Produk Terhadap Keputusan Pembelian (Studi Kasus Pada Konsumen Carica Gemilang Di Wonosobo) Riyanti, Asih; Budiatmo, Agung
Jurnal Ilmu Administrasi Bisnis Volume 6, Nomor 3, Tahun 2017
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (224.975 KB)

Abstract

Brand Image and product quality are some factors can that influence purchasing decisions made by consumers. As a result, the company as much possible should be able to make the brand image and product quality well in the eyes of society this is so that consumer purchasing decisions against a product is high. brand image that strong and product quality reliable will be able to meet the needs and desires of consumers.The type of research is explanatory research where the sample was amounted to 100 people white purposive sampling technique. Data source used is primary data and secondary data, The selected respondents are consumers who did purchasing decision of carica gemilang 2017 year in Wonosobo. The methodology was to analyzing the primary data in this research validity test, reliability test, correlation coefficient, determination coefficient, simple linear regression, multiple linear regression, and Significance test (t and F test) with SPSS 16.0. The result of the research showed that brand image had significant effect on purchasing decision by donating 33,1% and the rest was explained by other factor basides brand image. Product quality had a significant effect to purchasing decision by donating 33,5% and the rest was explained by other factor basides product quality. Meanwhile, simultaneously brand image and product quality had significant effect to purchasing decisionby donating 35,4% and the rest was explained by other factor basides brand image and product quality. This means that the better brand image and product quality, the higher the decision to buy a brilliant carica in Wonosobo. In addition, product quality had the most dominant influence with regression ceofficient value of 0.321. Based on the result of research, researcher suggest UD. Gemilang Kencana re-analyzes the level of consumer loyalty in order to get a better brand image, improve the resulting taste in order to get a better product quality and give a good impression to consumers
Pemilihan Gaya Belajar untuk Meningkatkan Keaktifan Siswa dalam Pembelajaran Bahasa Indonesia Riyanti, Asih; Sungkono
Bahtera Indonesia Jurnal Penelitian Bahasa dan Sastra Indonesia
Publisher : Universitas Wiralodra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31943/bi.v5i1.62

Abstract

Every success in the learning process will affect environmental factors, schools, attitudes, or students themselves. Each student enhances cognitive, affective, and psychomotor development. Student trading has the uniqueness and character of each in the learning process to respond to and understand teaching material or information obtained. Student learning independence can be seen from the achievements of students in responding, solving, and processing information by completing various tasks. Every student has a learning style that is prominent in him, and the teacher must be able to accommodate it. That is to achieve the learning objectives well and effectively. Learning style is the key to student success in learning. There are models (Type) of learning styles (Fleming, 2001), VARK (Visual, auditory, Reading, Kinesthetic) that can increase student activity in learning Indonesian. Students can learn through the senses that they have with a visual learning style that learns from what is seen, students with an auditory learning style that is learning through what is heard, and a kinesthetic learning style that is learning through motion and opening.
PENDIDIKAN MULTIKULTURAL BERBASIS KEARIFAN LOKAL BAGI SISWA SEKOLAH DASAR Riyanti, Asih; Novitasari, Neni
Jurnal Adat dan Budaya Indonesia Vol 3, No 1 (2021)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jabi.v3i1.37780

Abstract

AbstrakIndonesia menjadi negara yang multikultural sebagai kekayaan suatu bangsa harus dilestarikan. Salah satu solusi yang dapat ditempuh ialah menanamkan pendidikan yang dapat dilakukan melalui multikultural berbasis kearifan lokal. Pengenalan multikultural  berbasis kearifan diharapkan mampu membangun karakter anak bangsa yang memahami, menerima dan menghargai orang lain yang berbeda suku, adat istiadat, agama, dan nilai kepribadian. Penanaman semangat multikultural di Sekolah Dasar (SD), akan menjadi sarana pelatihan dan penyadaran bagi generasi muda untuk menerima dan menghargai semua perbedaan yang multikultural. Artikel ini ditulis guna memberikan gambaran mengenai pentingnya multikultural dan implikasinya pendidikan multikultural berbasis kearifan lokal bagi siswa SD. Guna memperoleh data tentang konsep multikultural, penulis melakukan kajian kepustakaan dengan teknik analisis data yaitu analisis konten.  Begitu pentingnya pendidikan multikultural maka guru SD harus mendesain proses pembelajaran yang mengintegrasikan pendidikan multikultural berbasis kearifan lokal yang menjadi bagian dari kontribusi positif untuk membina sikap nasionalisme dan sikap multikultural para siswa sejak dini.Kata Kunci: pendidikan multikultural; kearifan lokal; siswa SD.