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All Journal LINGUISTIK : Jurnal Bahasa dan Sastra
Putu Widia Kumala Sari
Universitas Mahasaraswati Denpasar
Education Languange, Linguistic, Communication & Media

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SIGN ANALYSIS OF DISNEY MOVIE POSTER Putu Widia Kumala Sari; I Dewa Ayu Devi Maharani Santika
Linguistik : Jurnal Bahasa dan Sastra Vol 8, No 3 (2023): LINGUISTIK: JURNAL BAHASA & SASTRA
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/linguistik.v8i3.485-492

Abstract

The purpose of this study is to identify the verbal and non-verbal cues used in Disney movie posters as well as to interpret their significance. The verbal sign refers to text or words on the Disney movie poster. Colors and characters are used to represent non–verbal signs. The research data were taken from Pinterest. A descriptive qualitative method was used in this research. The theory from Saussure (2007), the denotation and connotation from Barthes in Chalder (2002), and the theory of color words from Wierzbicka (1996) were all applied in this research. The results of this research, Disney movie posters contained 6 non-verbal and 10 spoken signs. These meanings were found in the words and pictures of Disney movie posters.
Co-Authors I Dewa Ayu Devi Maharani Santika