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All Journal Jurnal Manajemen dan Kewirausahaan (JMDK) Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen Conference on Innovation and Application of Science and Technology (CIASTECH)
Pudjo Sugito, Pudjo
Fakultas Ekonomi dan Bisnis, Universitas Merdeka Malang
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PENGARUH DEMAND CHAIN MANAGEMENT TERHADAP DAYA SAING Isnuwardiati, Kurnia; Sugito, Pudjo
Conference on Innovation and Application of Science and Technology (CIASTECH) CIASTECH 2018 "Inovasi IPTEKS untuk mendukung Pembangunan Berkelanjutan"
Publisher : Universitas Widyagama Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1028.508 KB)

Abstract

Penelitian ini bertujuan untuk mengkaji pengaruh demand Chain Management terhadap daya saing. Penelitian ini bersifat eksploratif dengan pendekatan kuantitatif. Populasi pada penelitian ini adalah semua pelaku industri kecil menengah hasil laut olahan di Kota Probolinggo. Teknik pengambilan sampelnya adalah simple random sampling agar representatif. Hal itu mengingat jumlah populasi tersebar pada beberapa kelurahan dan sebanyak 96 IKM olahan hasil laut. Maka, ditetapkan 96 pelaku IKM yang akan menjadi responden dan sekaligus peserta FGD. Pengumpulan data dilakukan melalui penyebaran kuesioner online yang telah valid dan realibel. Data primer dianalisis dengan menggunakan teknis analisis structural equation model dengan bantuan program olah data Partial Leastquare (PLS). Berdasarkan hasil analisis menunjukkan bahwa terdapat pengaruh demand chain management yang signifikan terhadap daya saing. Maknanya, untuk meningkatkan daya saing bisnis IKM tersebut, para pelaku usaha tersebut dapat mengoptimalkan tata kelola demand chain management.
Mediation function brand loyalty on the effects of brand image and price to customer satisfaction Abubakar, Arinal Haq; Sugito, Pudjo
INOVASI Vol 15, No 2 (2019)
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (583.974 KB) | DOI: 10.29264/jinv.v15i2.5067

Abstract

The rapid increase of technology development opens the opportunity to compete freely especially for product smartphone that grows rapidly according to their excellence, uniqueness and characteristic or distinctive features. The purpose of the study was to investigate the effects of brand image and price to customer satisfaction through brand loyalty on smartphone Samsung study toward the users of smartphone Samsung in Malang city. The sample used is 60 respondents. The analysis used the inner and outer model test from SEM-PLS, to test the hypothesis was used result analysis from the bootstrapping test. The results show that brand image, price, and brand loyalty have positive significant effects on customer satisfaction and the Brand image has a positive significant effect on Brand loyalty while price does not have a significant effect to brand loyalty. Management Samsung smartphone should pay more attention to the price to improve brand loyalty from the customer.
UJI COBA MODEL LOYALITAS PELANGGAN DAN KELANGSUNGAN BISNIS MELALUI HUBUNGAN PELANGGAN PRODUKTIF, AKUNTABILITAS PRODUK DAN LAYANAN SIX SIGMA Isnuwardiati, Kurnia; Sugito, Pudjo
Jurnal Manajemen dan Kewirausahaan Vol 4, No 1 (2016): June 2016
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v4i1.422

Abstract

This study intend to create adaptive solutions to the SME (Small and Medium Enterprises) in the outer circumference culinary Malang order to be sustainable. The reason is because so many problems faced by this business. Therefore, require a fast solution especially by maintaining customer loyalty. For that surely, need to look for a solution through empirical research. Further, the specific objectives of this study wanted to develop a new model to build customer loyalty and business sustainability through productive approach of customer relations, product accountability and governance-based Six Sigma (study of the development of SMEs in the area of ??culinary outer circumference of Malang). In this study, productive customer relationships, product accountability and governance-based Six Sigma as an exogenous variable, variable customer loyalty and business sustainability as an endogenous variable. First step, structural equation modeling analysis techniques used in the development and simultaneously test theoretical models. Second step, model tries out for selected small and medium industries. Based on the results of research conducted revealed that the productive customer relationships, product accountability and governance-based six sigma significant effect on customer loyalty and business sustainability. So that this result will be a new model in the culinary development of SMEs, particularly in the city of Malang and based on the trial results also reinforce these findings. It means the finding model of customer loyalty and competitiveness is really an adaptive model.
Co-Authors Abubakar, Arinal Haq Isnuwardiati, Kurnia Isnuwardiati, Kurnia