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All Journal Jurnal Mantik Jurnal Bina Bangsa Ekonomika
Leonardo Davidsi Sipayung
Universitas HKBP Nommensen
Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media

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PENGARUH MANFAAT DAN KEMUDAHAN PENGGUNA TERHADAP KEPUTUSAN NASABAH MENGGUNAKAN MOBILE BANKING BANK MANDIRI Dina Marisa Lumbantoruan; Anne Rumondang Malau; Hanna Melani Damanik; Leonardo Davidsi Sipayung
Jurnal Bina Bangsa Ekonomika Vol. 16 No. 2 (2023): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v16i2.396

Abstract

This study aims to determine the effect of benefits and ease of use on customer decisions to use Bank Mandiri Mobile Banking in Medan City. This research was conducted from August to September 2022 at Bank Mandiri Medan. This type of research is quantitative research using descriptive analysis. The population in this study is all customers who use Mobile Banking with a total of 4,103 customers.and the sample in this study is 100 customers from the population selected with Purposive Sampling Technique. Data collection was carried out using questionnaires using Likert scale measurements. The test of the research instrument used is a validity test and a reliability test. The data analysis technique used in this study is multiple linear regression analysis, namely Y = 0.921 + 0.351X1 + 0.465X2 + e. The results of this study show that: benefits have a positive and significant effect on customer decisions using Bank Mandiri Mobile Banking with a significance value of 2,206 > 0.30. Ease of use has a positive and significant effect on customers' decisions to use Bank Mandiri Mobile Banking with a significance value of 3,785 > 0.00
ANALISIS SEM PADA ONLINE CUSTOMER REVIEW DAN CUSTOMER RATING TERHADAP KEPUTUSAN PEMBELIAN MELALUI KEPERCAYAAN KONSUMEN Lidia Afriani Banurea; Anne Rumondang Malau; Pantas H Silaban; Leonardo Davidsi Sipayung
Jurnal Bina Bangsa Ekonomika Vol. 16 No. 2 (2023): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v16i2.397

Abstract

This research aims to determine the influence of online customer reviews and online customer ratings on the purchase decision of Wardah Skincare products on the shopee marketplace through consumer trust. The respondents used in this study were women and men aged 17 years who were domiciled in the city of Medan and had purchased wardah skincare products on the shopee marketplace and filled out online customer reviews and online customer ratings. After collecting data, the sample used in this study was 100 respondents with purposive sampling method with non-probability sampling technique. The results of the analysis show that online customer reviews and online customer ratings do not have a significant influence on purchasing decisions. Online customer reviews have no influence on consumer confidence while online customer ratings have a significant effect on consumer confidence. Consumer trust has a significant influence on purchasing decisions. The influence of online customer reviews on purchasing decisions through consumer trust is not significant while online customer ratings on purchasing decisions through consumer trust have a significant influence. The data analysis used in this study is through a structural equation modeling approach / Structural Equation Model (SEM) using Smart-PLS 3.0 software  
The direct and indirect effect on online purchase decision through consumer satisfaction Agus Nakkok Simanjuntak; Leonardo Davidsi Sipayung; Sri Ida Royani Simanjuntak; Orlando Steven; Lasma Lenida Rosinta Sianipar
Jurnal Mantik Vol. 7 No. 2 (2023): Agustus: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v7i2.4074

Abstract

This study aims to analyze the effect of product quality, promotion, digital marketing and e-wom as independent variables on online purchasing decisions as the dependent variable through consumer satisfaction as a mediating variable. The test analysis model uses the outer model, inner model, direct effects, and specific indirect effects using the Smart PLS 4 application. Directly, the results of this study indicate that promotions, e-WOM, and consumer satisfaction have a positive and significant effect on online purchasing decision, while product quality and digital marketing have no significant effect on online purchasing decision. Digital marketing and e-wom have a positive and significant effect on consumer satisfaction, while product quality and promotions have no significant effect on customer satisfaction. Indirectly digital marketing and e-ewom have a positive and significant effect on online purchasing decision through consumer satisfaction. Meanwhile, product quality and promotion have no significant effect on online purchasing decision through consumer satisfaction.
Co-Authors Agus Nakkok Simanjuntak Anne Rumondang Malau Dina Marisa Lumbantoruan Hanna Melani Damanik Lasma Lenida Rosinta Sianipar Lidia Afriani Banurea Orlando Steven Pantas H Silaban Sri Ida Royani Simanjuntak