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All Journal Indo-Fintech Intellectuals: Journal of Economics and Business Student Research Journal JatiRenov: Jurnal Aplikasi Teknologi Rekayasa dan Inovasi
Ilham Ilham
Politeknik Pertanian Negeri Pangkajene Kepulauan
Religion Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Materials Science & Nanotechnology Social Sciences Veterinary Other

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Digital Marketing, Inovasi Produk Dan Sosial Capital Pengaruhnya Terhadap Peningkatan Kinerja Pemasaran (Studi Kasus Pada UMKM Produk Koral dan Ikan Hias Akmal Abdullah; Andi Baso Adil Natsir Baso; Ilham Ilham; Sulkifli Sulkifli
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 3 No. 2 (2023): Indo-Fintech Intellectuals: Journal of Economics and Business
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v3i2.122

Abstract

The objective of this study is to investigate the influence of digital marketing, product innovation, and social capital on the success of marketing performance improvement. The approach employed for sampling is non-probability sampling, specifically quota sampling. This study employed a sample size of 100 respondents, selected according on the criteria of MSME Coral and Ornamental Fish Product in Makassar. The data collection approach employed in this study involves the use of a questionnaire that utilizes a Likert scale as a measurement device. Quantitative research approaches were employed to gather primary data. The data was analyzed using multiple linear regression analysis with the assistance of SPSS software. Based on the results of this study, it is observed that the p-value associated with the social capital variable and its impact on marketing performance is 0.653, which above the conventional significance level of 0.05. Additionally, the t-value obtained from the t-table is 0.451, which is lower than the critical value of 1.985. Based on the findings, the null hypothesis (H0) is accepted while the alternative hypothesis (H1) is rejected. This suggests that there is no substantial impact of Social Capital on the marketing performance of MSMEs' Coral and Ornamental Fish products in Makassar.
Sosialisasi pemanfaatan teknologi mister untuk efektivitas panen rumput laut Kappaphycus alvarezii Nur Alam Kasim; Wahyuni Zam; Ilham Ilham; Megawati Megawati
JatiRenov: Jurnal Aplikasi Teknologi Rekayasa dan Inovasi Vol 1 No 2 (2022)
Publisher : Unit Penelitian dan Pengabdian Masyarakat Politeknik Pertanian Negeri Pangkajene Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51978/jatirenov.v1i2.509

Abstract

Sulawesi Selatan merupakan salah satu daerah penghasil rumput laut terbesar di Indonesia. Salah satu sentra produksi rumput laut di Sulawesi Selatan yaitu kabupaten Pangkep. Tingginya hasil produksi rumput laut dipengaruhi oleh efektivitas dan efisiensi pelaksanaan panen. Pemanfaatan teknologi yang dapat mengefektifkan pemanenan rumput laut sangat perlu dilakukan. Metode yang dilakukan adalah tatap muka, melalui kegiatan sosialisasi dan penyuluhan. Para petani rumput laut di desa Manddale tersebut, mengikuti kegiatan pengabdian dengan antusias dan aktif. Kegiatan sosialisasi bersifat dua arah, sehingga peserta dapat melakukan diskusi jika ada hal yang kurang dimengerti atau atau hal yang perlu mendapatkan solusi terkait manfaat dati teknologi mister ini, bagi petani yang sudah pernah mencobanya. Kegiatan Pengabdian kepada Masyarakat ini diharapkan akan meningkatkan pengetahuan dan pemahaman kepada masyarakat khususnya para petani rumput laut terkait manfaat dan dampak teknologi mister sebagai teknologi tepat guna untuk efektivitas panen rumput laut Kappaphycus alvarezii.
Pemanfaatan Media Sosial Instagram Sebagai Sarana Promosi Terhadap Keputusan Pembeli Karang Hias di PT Dirga Mega Cipta Bekasi Jawa Barat Alfina Damayanti; Akmal Abdullah; Ilham Ilham
Student Research Journal Vol. 2 No. 3 (2024): Juni:Student Research Journal
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/srjyappi.v2i3.1201

Abstract

The utilization of social media as a promotional tool provides a wide opportunity for sellers to present their products on the internet. This allows consumers to make purchasing decisions regarding the products they have chosen.This study aims to determine how the implementation of Instagram Social Media as a promotional tool and its impact on buyer decisions for Coral at PT Dirga Mega Cipta, Bekasi, West Java. The research method used is a case study in the form of a qualitative approach while the type of research is descriptive. The qualitative approach is focused on "Generating Theory, while the data collection methods used are observation, interview, and documentation methods. The results of this study show that PT Dirga Mega Cipta has utilized social media in its promotional activities where and interaction and measurement of the effectiveness of promotional content on Instagram has a role in shaping purchasing decisions, both in general consumer scenarios and in B2B business environments. Companies need to understand these dynamics to design more effective and measurable marketing strategies on the platform.
Co-Authors Akmal Abdullah Alfina Damayanti Andi Baso Adil Natsir Baso Megawati Megawati Nur Alam Kasim Sulkifli Sulkifli Wahyuni Zam