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All Journal Indo-Fintech Intellectuals: Journal of Economics and Business Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Student Research Journal GEMBIRA (Pengabdian Kepada Masyarakat) JatiRenov: Jurnal Aplikasi Teknologi Rekayasa dan Inovasi Manfish: Jurnal Ilmiah Perikanan dan Peternakan International Journal of Education, Vocational and Social Science
Ilham Ilham
Politeknik Pertanian Negeri Pangkajene Kepulauan
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Journal : Student Research Journal

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Pemanfaatan Media Sosial Instagram Sebagai Sarana Promosi Terhadap Keputusan Pembeli Karang Hias di PT Dirga Mega Cipta Bekasi Jawa Barat Alfina Damayanti; Akmal Abdullah; Ilham Ilham
Student Research Journal Vol. 2 No. 3 (2024): Juni:Student Research Journal
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/srjyappi.v2i3.1201

Abstract

The utilization of social media as a promotional tool provides a wide opportunity for sellers to present their products on the internet. This allows consumers to make purchasing decisions regarding the products they have chosen.This study aims to determine how the implementation of Instagram Social Media as a promotional tool and its impact on buyer decisions for Coral at PT Dirga Mega Cipta, Bekasi, West Java. The research method used is a case study in the form of a qualitative approach while the type of research is descriptive. The qualitative approach is focused on "Generating Theory, while the data collection methods used are observation, interview, and documentation methods. The results of this study show that PT Dirga Mega Cipta has utilized social media in its promotional activities where and interaction and measurement of the effectiveness of promotional content on Instagram has a role in shaping purchasing decisions, both in general consumer scenarios and in B2B business environments. Companies need to understand these dynamics to design more effective and measurable marketing strategies on the platform.
Co-Authors Akmal Abdullah Alfina Damayanti Andi Baso Adil Natsir Andi Baso Adil Natsir Baso Elisa Putri Fhika Auliah Megawati Megawati Muhammad Akbar Muhammad Fatrul Nizam Nur Alam Kasim Riska Riska Sitti Saenab Agustina Sulkifli Sulkifli Wahyuni Zam