Article Per Year (5 Year)
p-Index From 2019 - 2024
0.408
P-Index
This Author published in this journals
All Journal El-Mujtama: Jurnal Pengabdian Masyarakat El-Mujtama: Jurnal Pengabdian Masyarakat
Siti Annisa
Universitas Buana Perjuangan Karawang
Religion Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Strategi msdm yang Efektif Dalam Mendorong Pertumbuhan UMKM D'sruput   Ramadhina Herliyani; Siti Annisa; Santi Pertiwi Hari Sandi; Dwi Epty Hidayaty
El-Mujtama: Jurnal Pengabdian Masyarakat Vol 4 No 2 (2024): El-Mujtama: Jurnal Pengabdian Masyarakat (In Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v4i2.3995

Abstract

This article discusses effective HRM strategies in driving the growth of D'SRUPUT SMEs. D'SRUPUT SMEs face various challenges, including intense market competition, changing consumer trends, limited resources, and difficulties in building a strong brand. In addressing these challenges, effective HRM strategies become key to improving performance and business growth. In order to optimize HRM strategies, industrial visits to D'SRUPUT SMEs are important to learn successful practices that support SME growth. The data collection method used in this article is structured interviews with D'SRUPUT entrepreneurs in Karawang Regency. The findings from the industrial visits to D'SRUPUT SMEs depict a focus on the food and beverage sector, established in 2019. When starting their business, D'SRUPUT faced challenges competing with more established competitors. The conclusion of this article is that effective HRM strategies are highly relevant in driving the growth of D'SRUPUT SMEs, and the recommendations include implementing these strategies, utilizing appropriate technology, continuous evaluation and improvement, and industrial visits to learn best practices in supporting SME growth. Keywords: HRM Strategies, SME Growth, SME Challenges, Employee Performance Management.
Strategi MSDM yang Efektif dalam Mendorong Pertumbuhan UMKM D'SRUPUT Ramadhina Herliyani; Siti Annisa; Santi Pertiwi Hari Sandi; Dwi Epty Hidayaty
El-Mujtama: Jurnal Pengabdian Masyarakat  Vol. 4 No. 2 (2024): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v4i2.837

Abstract

This article discusses effective HRM strategies in driving the growth of UMKM D'SRUPUT. UMKM D'SRUPUT faces various challenges, including tight market competition, changing consumer trends, limited resources, and difficulty in building a strong brand. In facing these challenges, effective HR strategies are key to improving business performance and growth. In order to optimize HRM strategies, visits to industries/UMKM D'SRUPUT are important to learn successful practices in supporting UMKM growth. The method used for data collection in this article is structured interviews with D'SRUPUT entrepreneurs in Karawang Regency. The results of the industrial visits to UMKM D'SRUPUT describe D'SRUPUT that focuses on the food and beverage sector established in 2019. In starting the business, D'SRUPUT faced challenges competing with longer-established competitors. The conclusion of this article is that effective HR strategies are highly relevant in driving the growth of UMKM D'SRUPUT, and the advice given includes the application of these strategies, the use of appropriate technology, continuous evaluation and improvement, as well as visits to industries/UMKM D'SRUPUT to learn best practices in supporting UMKM growth.
Co-Authors Dwi Epty Hidayaty Ramadhina Herliyani Santi Pertiwi Hari Sandi