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Pengaruh Word Of Mouth Terhadap Keputusan Pembelian Pada Konsumen Angkringan Cahsaiki Bekasi Rizkika Nur Arafah; Subali Subali
Jurnal Pendidikan Ekonomi (JUPE) Vol 11 No 3 (2023)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jupe.v11n3.p361-367

Abstract

This research was conducted aiming to analyze whether there is influence of word of mouth on product purchasing decisions for Angkringan Cahsaiki Bekasi consumers. Where the independent variable, namely Word Of Mouth (X), affects the Purchase Decision (Y) as the dependent variable. The population in this study were Angkringan Cahsaiki Bekasi consumers with a sample of 140 respondents through the distribution of research questionnaires filled in by the respondents. Then the data obtained were analyzed using simple regression analysis. This analysis includes validity test, reliability test, simple regression analysis, t-test, and analysis of the coefficient of determination (R²). Based on statistical data analysis, the indicators in this study are valid and the variables are reliable. In the normality test normally distributed. Testing the hypothesis using the t-test shows that the word of mouth variable is proven to significantly influence the dependent variable in purchasing decisions. Purchasing decision variable can be explained by word of mouth, the rest is explained by variations of other independent variables that are not included in the researcher's simple linear regression model.
Implementasi Penguatan Profil Pelajar Pancasila di Sekolah Menengah Atas Imam Safi'i; Subali Subali; Zuhad Ahmad; Muhammad Zulfa Azhari Ghozali; Sobri Sobri
MENDIDIK: Jurnal Kajian Pendidikan dan Pengajaran Vol. 9 No. 2 (2023):
Publisher : Fakultas Keguruan dan Ilmu Pendidikan Universitas Mathla'ul Anwar Banten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30653/003.202392.60

Abstract

This study aims to describe the forms of implementing the project values of strengthening the Pancasila student profile in one of the private high schools in Jakarta. The method used is observation, namely through direct observation of the research object accompanied by interviews to collect data more comprehensively. The results of the study show that the values of the Pancasila student profile have been implemented intensively at SMA Muhammadiyah 18 Jakarta. The profile of faith, piety to God Almighty and noble character is implemented through the activities of carrying out congregational prayers, reciting and studying the Al Quran. The global diversity profile is implemented through discussions and studies of various foreign cultures. The mutual cooperation profile is implemented through community service activities, group discussions, and the preparation of the OSIS work program. The independent profile is implemented through completing daily assignments, administering exams, and returning and tidying up books in the library. The creative profile is implemented by cultivating students to create new things, carrying out entrepreneurial activities in the form of selling cakes during recess, turning used goods into art, and helping UMKM part time. Critical reasoning is implemented through activities to accustom students to asking questions in class, discussing, giving arguments on the problems posed, criticizing and respecting differences of opinion. The results of this study can be used as a model in implementing Pancasila student profiles in high school..