Article Per Year (5 Year)
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This Author published in this journals
All Journal Jurnal Kajian Ilmu Manajemen (JKIM)
Rangga Arya Dhaniswara
Program Studi Manajemen FEB UTM
Economics, Econometrics & Finance

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Pengaruh Media Sosial Terhadap Minat Beli Konsumen SNB Coffee Lamongan Rangga Arya Dhaniswara; Nirma Kurriwati
Jurnal Kajian Ilmu Manajemen (JKIM) Vol 3, No 1 (2023): Maret
Publisher : Management Department of Economics and Business Of Trunojoyo Madura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jkim.v3i1.17331

Abstract

This study wants to find out how much influence social media has on consumer buying interest at SNB Coffee Lamongan. Using samples obtained from questionnaires to 50 respondents. The data is processed using quantitative methods with tests, namely T test, validity test, reliability test, and normality test, which will be analyzed using simple regression, with the help of SPSS software.The results obtained in this study are that social media (X) has a positive and significant effect on Consumer Buying Interest (Y) at SNB Coffee Lamongan
Co-Authors Nirma Kurriwati