Jurnal Kajian Ilmu Manajemen (JKIM)
Vol 3, No 1 (2023): Maret

Pengaruh Media Sosial Terhadap Minat Beli Konsumen SNB Coffee Lamongan

Rangga Arya Dhaniswara (Program Studi Manajemen FEB UTM)
Nirma Kurriwati (Unknown)

Article Info

Publish Date
31 Mar 2023

Abstract

This study wants to find out how much influence social media has on consumer buying interest at SNB Coffee Lamongan. Using samples obtained from questionnaires to 50 respondents. The data is processed using quantitative methods with tests, namely T test, validity test, reliability test, and normality test, which will be analyzed using simple regression, with the help of SPSS software.The results obtained in this study are that social media (X) has a positive and significant effect on Consumer Buying Interest (Y) at SNB Coffee Lamongan

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Journal Info
Jurnal Kajian Ilmu Manajemen (JKIM)
Website

Abbrev

jkim

Publisher

Universitas Trunojoyo Madura

Subject

Economics, Econometrics & Finance

Description

Jurnal Kajian Ilmu Manajemen (JKIM) is one of the scientifics publications journal published by Management Department of Economics and Business Faculty of Trunojoyo Madura University, with Registered number P-ISSN: 2775-3093 dan E-ISSN: 2797-0167 The objective of JKIM is to establish an effective ...