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All Journal Aptekmas : Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi, Manajemen, Akuntansi
Ririn Nurmila Sari
Universitas Indo Global Mandiri
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OPTIMALISASI PENGEMBANGAN KEMASAN PRODUK UMKM KEMPLANG IKAN NAJWA DI DESA TALANG NANGKA KECAMATAN LEMBAK KABUPATEN MUARA ENIM Rasid Siddik; Ririn Nurmila Sari; Putri Afifah Khayrani; Lidia Heni Sulistiani; Meilin Veronica; Muhammad Bahrul Ulum; RM Rum Hendarmin
Aptekmas Jurnal Pengabdian pada Masyarakat Vol 6 No 3 (2023): APTEKMAS Volume 6 Nomor 3 2023
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36257/apts.v6i3.7357

Abstract

This devotional journal discusses efforts to improve the development of MSME product packaging "Kemplang Ikan Najwa" in Talang Nangka Village, Lembak District, Muara Enim Regency. MSMEs have an important role in the local and national economy, but often face obstacles in competing with large products. Therefore, packaging optimization is an important strategy in increasing the competitiveness of MSME products. This service involves several steps. First, a market survey is conducted to understand consumer preferences and needs. Competitor analysis was also carried out to identify the advantages and disadvantages of similar product packaging on the market. Furthermore, a consultation was carried out with the owner of the UMKM "Kemplang Ikan Najwa" to understand the vision and value of their product. Based on the results of analysis and consultation, packaging design improvements were made. Packaging design is improved to be more attractive and reflect product identity. Factors such as color, logo, product information and functional features are integrated into the new packaging design. It is hoped that the results of this optimal packaging development will increase consumer interest in MSME products "Kemplang Ikan Najwa". Attractive and functional packaging can help products be more easily recognized in the market, increase visual appeal, and drive increased selling points. In conclusion, this dedication succeeded in optimizing the development of MSME product packaging "Kemplang Ikan Najwa" in Talang Nangka Village. The use of packaging designs that are more attractive and in accordance with product identity is expected to help MSMEs achieve greater success in marketing their products.
Pengaruh Motivasi Belanja Hedonis dan Flash Sale Terhadap Impulsive Buying di Shopee Pada Siswa/i SMA Bina Warga 1 Palembang Ririn Nurmila Sari; Endah Dewi Purnamasari; Meilin Veronica
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 3: Maret 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i3.3102

Abstract

The study aims to analyze the influence of hedonistic shopping motivations and flash sales on impulsive buying among students of the 1st Palembang High School. This research method uses a quantitative approach by distributing a questionnaire to 130 respondents who are users of the Shopee application, namely students in the 12th grade of high school. The results of this study showed a value of 3,460 with a significance value of 0,001<0,05, whereas on the flash sale variable, the value of 4,546 with a significant value of 0,000<0,05 showed that the hedonic shopping motivation and flash sale hypothesis had a positive and significant influence on impulse buying. Based on the calculation of the determination coefficient (R2), it was known that the influence value of hedonic shopping motivation and flash sales on impulsive buying was 35.6%, and based on the F test calculation, the hypothesis was accepted if F-calculation > Ftable or 35.096 > 3.070. thus accepting the hypotheses of Ha, which means that hedonistic shopping motivations and flash sales have a joint effect on impulse buying, so it can be confirmed that hedonistic sales motivation has a positive influence and a significant effect on impulse buying in high school students.
Co-Authors Endah Dewi Purnamasari Lidia Heni Sulistiani Meilin Veronica Muhammad Bahrul Ulum Putri Afifah Khayrani Rasid Siddik RM Rum Hendarmin