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Sosialisasi Product Knowledge Dan Pemupukan Berimbang Di Desa Putat Lor K Amelia Kurniasari; Nanda Kusuma Melati; Raihan Bimo Lazuardi; Prasmita Dian Wijayati; Nuriah Yuliati
Jurnal Pengabdian Masyarakat Sains dan Teknologi Vol. 2 No. 3 (2023): September : Jurnal Pengabdian Masyarakat Sains dan Teknologi
Publisher : Fakultas Teknik Universitas Cenderawasih

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58169/jpmsaintek.v2i3.193

Abstract

Tillage is an activity that aims to increase soil fertility, improve soil structure and create good soil conditions for plant growth. Soil processing can be done in several ways, one of which is the application of fertilizer to plants. Farmers' understanding of efficient and effective fertilization methods is still not fully mastered. Most farmers often fertilize plants beyond the recommended dose. This community service activity aims to (1) farmers can understand knowledge about non-subsidized fertilizer products from PT. Petrokimia Gresik, (2) increase farmers' understanding and knowledge of fertilizer quality and balanced fertilization technology to achieve relatively efficient fertilizer use, (3) farmers can understand the condition of private land and understanding of the amount and type of fertilizer PT Petrokimia Gresik needed. The methods used include surveys, socialization, and practical demonstrations regarding soil testing of farmers in Putat Lor Village, Tajinan District, Malang. Based on this socialization activity, the results obtained are (1) the knowledge of farmers in Putat Lor Village regarding non-subsidized fertilizer products from PT Petrokimia Gresik is increasing (2) increasing knowledge of farmers in Putat Lor Village about fertilizer quality and balanced fertilization technology (3) farmers in Putat Lor Village know the condition of the soil from private land through soil test practices so that they can estimate the type and amount of fertilizer to be used.
Promosi Melalui Media Sosial untuk Meningkatkan Pembelian Produk di Prima Freshmart Surabaya Frida Fabriane; Nuriah Yuliati; Risqi Firdaus Setiawan
Jurnal Ilmiah Universitas Batanghari Jambi Vol 23, No 1 (2023): Februari
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v23i1.2928

Abstract

The development of science and technology has changed people's lifestyles and consumption patterns quickly and practically, one of which is by consuming frozen food products. Prima Freshmart (PFM) is a specialty store that sells fresh, processed and ready-to-eat food ingredients derived from chicken products, such as frozen food. PFM is part of Charoen Pokphand Food (CP Food). The Indonesian Internet Service Providers Association Survey (APJII) stated that Internet users in Indonesia in 2014 reached 88.1 million users or about 34.9 percent of the total population of Indonesia. In addition, with the increasing number of competitors of similar companies and the unknown Prima Freshmart as a whole, consumer buying interest is still low. Therefore, the purpose of this study is to determine the effectiveness of social media promotion in introducing Prima Freshmart, to analyze the influence of social media on product purchases at Prima Freshmart. The method used in data collection is by observation, distributing questionnaires and interviews. The analysis used is the EPIC model to determine the effectiveness, and multiple linear regression analysis to determine the effect of social media in introducing Prima Freshmart. The results showed that the results of measuring the effectiveness of promotions with the EPIC Model showed the final result of the EPIC rate value was 3.92 which was included in the effective category. As for the results of multiple linear regression analysis on the t-test for social media websites of 0.282 > 0.05, on social media Instagram of 0.000 < 0.05, and on social media WhatsApp of 0.021 < 0.05. for the f test value, the significance value is 0.000 <0.05, which means that all independent variables jointly affect purchasing decisions. Meanwhile, for the determination test the R Square value is 0.55 which means that purchasing decisions are influenced by social media websites, Instagram, and WhatsApp by 55.5% and the remaining 44.5% is influenced by other variables not examined.
Motivasi Pelaku Usaha Agroindustri Makanan Minuman Skala Kecil (Usaha Mikro Kecil Menengah Kecamatan Tenggilis Mejoyo Kota Surabaya) Putri Maharani; Nuriah Yuliati; Dona Wahyuning Laily
Jurnal MeA (Media Agribisnis) Vol 8, No 2 (2023): Oktober
Publisher : Universitas Batangahari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/mea.v8i2.177

Abstract

Dampak adanya pandemic Covid-19 beberapa tahun yang lalu mengakibatkan perekonomian Indonesia mengalami penurunan termasuk Usaha Mikro Kecil Menengah. Salah satu UMKM yang terkena dampak tersebut ialah UMKM Kecamatan Tenggilis Mejoyo. Adapun dampaknya ialah penurunan penjualan produk UMKM Makanan dan Minuman. Adanya permasalahan tersebut menimbulkan masalah baru yakni penurunan anggota UMKM. Dalam menjalankan usaha wirausahawan akan dihadapkan masalah meskipun terkendala beragam masalah wirausahawan mampu mengatasi masalah-masalah tersebut. Adanya motivasi diri dalam menjalankan suatu usaha dapat membantu menyelesaikan masalah tersebut. Penelitian ini bertujuan untuk mengetahui motivasi berwirausaha dan mengetahui kemampuan wirausaha ketika menghadapi suatu permasalahan. Teknik pngambilan sampel yang digunakan dalam penelitian ini adalah purposive sampling dengan jumlah responden sebanyak 30 orang. Penelitian ini menggunakan analisis korelasi uji korelasi spearman rank dan hasil penelitian menunjukkan tingkat motivasi berwirausaha dan kemampuan menghadapi masalah anggota UMKM Tenggilis Mejoyo adalah sedang serta terdapat hubungan antara motivasi berwirausaha dengan kemampuan menghadapi masalah.