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All Journal International Journal of Economics Development Research (IJEDR) International Journal of Health, Economics, and Social Sciences (IJHESS) RESLAJ: Religion Education Social Laa Roiba Journal
Erina Alimin
Universitas Pelita Harapan, Indonesia
Religion Economics, Econometrics & Finance Education Environmental Science Public Health Social Sciences

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The Impact of Service Recovery on Customer Satisfaction at PT Andalas Citra Elektrindo Medan Erina Alimin; Eddy
International Journal of Health, Economics, and Social Sciences (IJHESS) Vol. 5 No. 3: July 2023
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/ijhess.v5i3.3925

Abstract

The goal of service recovery is to address customer complaints, restore customer satisfaction and prevent customer exits. A successful service recovery has a positive impact on the overall satisfaction towards the company which ultimately leads to positive word-of-mouth and repeat purchase behaviour. After the service failure, service recovery should be done by the company in order to avoid the negative impacts of service failure on the customers. The process of service recovery is a part of quality management that intends to maintain business relationships with the customer. The process of service delivery has high chances to fail due to the presence of human element in it especially for company. The purpose of this research is to know whether service recovery has impact on customer satisfaction at PT Andalas Citra Elektrindo Medan. Research design used in this research is descriptive research design and correlational research design. Research methods which used are descriptive statistic analysis, validity and reliability test, normality test, coefficient correlation, coefficient of determinant, simple linear regression analysis and Z testing. The result of this research is the service recovery has impact on customer satisfaction at PT Andalas Citra Elektrindo. From Z test, it can be known that Zcount > Ztable. The coefficient of correlation value is 0.879. There is strong and positive relationship between service recovery and customer satisfaction in PT Andalas Citra Elektrindo. The coefficient of determination value is 77.2%. It means that 77.2% of customer satisfaction can be explained by service recovery in PT Andalas Citra Elektrindo. From result of regression analysis, it can obtain linear regression equation Y = 2.196 + 0.837 X. The increasing of 1 unit of the service recovery can make increasing of 0.837 unit of customer satisfaction. Most of respondent is disagree about the service recovery dimension in PT Andalas Citra Elektrindo. Most of respondent is disagree about the customer satisfaction dimension in PT Andalas Citra Elektrindo.
The Influence of Co-Branding Strategy On Purchasing Decisions With Brand Trust As a Moderating Variable Eri Mardiani; Januar Kulsaputro; Yosef Tonce; Ekea Multi Febriyanti; Erina Alimin
Reslaj: Religion Education Social Laa Roiba Journal Vol. 6 No. 4 (2024): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i4.2057

Abstract

Researchers believe that the combination of two brands will make consumers more interested in the products offered and will ultimately decide to make a purchase kuantitatif. Therefore, this research aims to analyze the influence of CO-Branding strategies on Purchasing Decisions. Different from previous studies, this research adds the Brand Trust variable as a moderating variable. This research is quantitative research with an explanatory approach, namely research that uses a number of previous studies as a reference and basis by analyzing them more deeply until finding new novel elements. The main data used in this research is primary data that researchers obtained from credible and accountable respondents in the form of Oke Oce employees and consumers spread throughout Indonesia. This data is classified as primary data which was distributed using a questionnaire method to 150 employees and 150 oke-oce consumers spread across Indonesia. These data were analyzed using the smart PLS 4.0 analysis tool. The result in this research show the Co Branding Strategy variable can have a positive relationship and a significant influence on Purchasing Decisions because the T-Statistics value is above 1,960, namely 8,987 and the P-Values value is below The significance level is 0.05, namely 0.007. This is because the Co Branding Strategy can make consumers more interested, more curious, and ultimately consumers make purchasing decisions. In line with the results of the first line Path Coefficient, the results of the second hypothesis which the researcher believes can moderate the influence of the Dependent variable on the Independent variable in this study show similar results because the T-Statistics value is above 1,960, namely 14,540 and the P-Values value is below the level. significance is 0.05, namely 0.000. Thus, the first and second hypotheses in this research can be accepted and proven.
Halal Products in Context of the Effect of Product Quality and Menu Variety on Purchase Decisions Yennyka Leilasariyanti; Reny Andriyanty; H. MR. Ulung Sembiring; Sri Sugiarti; Erina Alimin
International Journal of Economics Development Research (IJEDR) Vol. 4 No. 3 (2023): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v4i3.3873

Abstract

This study aims to describe and analyze the health level of savings and loan cooperatives, namely Capital (capital), Assets (quality of productive assets), Management (management), Earning (profitability), Liquidity (liquidity). The research was conducted at KSP Kopdit Pintu Air Sikka Regency NTT. This type of research is a type of quantitative descriptive research. The data used are financial statements for 2020, 2021 and also the results of interviews from cooperative administrators. While the data analysis technique uses data analysis techniques using the Camel method. This shows that the financial performance of KSP Kopdit Pintu Air using the ratio of the Camel method is in an unhealthy situation, but in 2021 it is slightly healthier or in the moderate category.
Co-Authors Eddy Ekea Multi Febriyanti Eri Mardiani H. MR. Ulung Sembiring Januar Kulsaputro Reny Andriyanty Sri Sugiarti Yennyka Leilasariyanti Yosef Tonce