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All Journal Martabe : Jurnal Pengabdian Kepada Masyarakat RESLAJ: Religion Education Social Laa Roiba Journal
Januar Kulsaputro
Institut Teknologi dan Bisnis Nobel Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Economics, Econometrics & Finance Education Environmental Science Social Sciences

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The Influence of Co-Branding Strategy On Purchasing Decisions With Brand Trust As a Moderating Variable Eri Mardiani; Januar Kulsaputro; Yosef Tonce; Ekea Multi Febriyanti; Erina Alimin
Reslaj: Religion Education Social Laa Roiba Journal Vol. 6 No. 4 (2024): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i4.2057

Abstract

Researchers believe that the combination of two brands will make consumers more interested in the products offered and will ultimately decide to make a purchase kuantitatif. Therefore, this research aims to analyze the influence of CO-Branding strategies on Purchasing Decisions. Different from previous studies, this research adds the Brand Trust variable as a moderating variable. This research is quantitative research with an explanatory approach, namely research that uses a number of previous studies as a reference and basis by analyzing them more deeply until finding new novel elements. The main data used in this research is primary data that researchers obtained from credible and accountable respondents in the form of Oke Oce employees and consumers spread throughout Indonesia. This data is classified as primary data which was distributed using a questionnaire method to 150 employees and 150 oke-oce consumers spread across Indonesia. These data were analyzed using the smart PLS 4.0 analysis tool. The result in this research show the Co Branding Strategy variable can have a positive relationship and a significant influence on Purchasing Decisions because the T-Statistics value is above 1,960, namely 8,987 and the P-Values value is below The significance level is 0.05, namely 0.007. This is because the Co Branding Strategy can make consumers more interested, more curious, and ultimately consumers make purchasing decisions. In line with the results of the first line Path Coefficient, the results of the second hypothesis which the researcher believes can moderate the influence of the Dependent variable on the Independent variable in this study show similar results because the T-Statistics value is above 1,960, namely 14,540 and the P-Values value is below the level. significance is 0.05, namely 0.000. Thus, the first and second hypotheses in this research can be accepted and proven.
PELATIHAN PEMBUATAN DESAIN KEMASAN DALAM MENINGKATKAN STRATEGI PEMASARAN PADA BUMDES BPS DESA PACCELLEKANG, KECAMATAN PATTALLASSANG, KABUPATEN GOWA Januar Kulsaputro; Hardianty Askar; Arwita Irawati; Widi Astutik; Mujaddid Mujaddid; Muh Arfah Mustari; Nur Windi Asnim; Muh Takdir Imran
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 7, No 4 (2024): MARTABE : JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v7i4.1295-1302

Abstract

egiatan Pengabdian kepada masyarakat memiliki tujuan untuk memperluas wawasan pengetahuan dan meningkatkan keterampilan kepada anggota Bumdes tentang pentingnya proses pengemasan produk dan untuk mendampingi proses pengemasan produk olahan pangan yang dapat meningkatkan daya beli produk. Kegiatan PKM dilaksanakan pada tanggal 17 Februari 2024 yang difokuskan pada peningkatan kesejahteraan masyarakat Bumdes Bps Desa Paccellekang, Kecamatan Pattallassang, Kabupaten Gowa. Metode pengabdian yang digunakan yaitu dengan memberikan pelatihan dengan beberapa tahapan yaitu penyuluhan dan demostrasi langsung dengan memandu proses pembuatan desain kemasan yang kreatif dan menarik. Selain itu, melakukan monitoring dan evaluasi terhadap pemahaman peserta pelatihan  mengenai konsep pembuatan desain kemasan dan mengetahui kendala yang terjadi. Hasil dari kegiatan PKM yang telah dilaksanakan yaitu memberikan dampak positive terhadap Bumdes Bps Desa Paccellekang. Pada peserta pelatihan terjadi peningkatan keterampilan dan pengetahuan terhadap jenis, fungsi, dan langkah-langkah dalam pembuatan kemasan. Hal ini dibuktikan dengan adanya hasil olah data kuesioner awal dan akhir dari 20 peserta pelatihan yang menandakan adanya peningkatan pengetahuan terhadap  persyaratan dalam proses pembuatan kemasan, serta mampu memahami langkah-langkah pembuatan kemasan untuk meningkatkan strategi pemasaran
Co-Authors Arwita Irawati Ekea Multi Febriyanti Eri Mardiani Erina Alimin Hardianty Askar Muh Arfah Mustari Muh Takdir Imran Mujaddid Mujaddid Nur Windi Asnim Widi Astutik Yosef Tonce