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All Journal Formosa Journal of Social Sciences (FJSS) JURNAL PENGABDIAN KEPADA MASYARAKAT (ADI DHARMA)
Ipah Masripah
STIE PASIM Sukabumi
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Social Sciences

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Journal : Formosa Journal of Social Sciences (FJSS)

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The Influence of Price and Product Quality on Purchasing Decisions at Raida Snack & Cookies, Sukabumi Regency Ipah Masripah; Rully Moch. Ichsan
Formosa Journal of Social Sciences (FJSS) Vol. 3 No. 2 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjss.v3i2.10075

Abstract

This study was carried out in Sukabumi Regency's Raida Snack & Cookies. We at Raida Snack & Cookies in Sukabumi Regency are interested in learning how much of an influence consumers' purchasing decisions are made by price and product quality. This study uses associative qualitative analysis as its research methodology. Using the Yamane formula and a straightforward random sample process, 189 consumers of Raida Snack & Cookies in Sukabumi Regency were chosen at random to participate in this study. The first stage in performing an effect analysis is applying tests for validity, reliability, and classical assumptions to the research instrument. You can next test your hypotheses by using methods such as t-tests, coefficients of determination, and linear multiple regression. The association's investigation's findings indicate that there is a strong exchanges between price and purchasing decisions (r=0.669, or 66.9%), product quality and purchasing decisions (r=0.751, or 75.1%), and the interval between these two variables is 0.60–0.799, indicating a solid relationship. With a R Squared value of 71.8%, the determination analysis reveals that product price and quality significantly impact purchasing decisions; other variables, not considered in this study, account for the remaining 28.2%
Co-Authors Lala Amelia Rully Moch. Ichsan Sheilla Nurhayati Shelma Marina Salsyabila Sopiana Solehah