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All Journal Formosa Journal of Social Sciences (FJSS)
Rully Moch. Ichsan
STIE PASIM Sukabumi
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

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The Influence of Price and Product Quality on Purchasing Decisions at Raida Snack & Cookies, Sukabumi Regency Ipah Masripah; Rully Moch. Ichsan
Formosa Journal of Social Sciences (FJSS) Vol. 3 No. 2 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjss.v3i2.10075

Abstract

This study was carried out in Sukabumi Regency's Raida Snack & Cookies. We at Raida Snack & Cookies in Sukabumi Regency are interested in learning how much of an influence consumers' purchasing decisions are made by price and product quality. This study uses associative qualitative analysis as its research methodology. Using the Yamane formula and a straightforward random sample process, 189 consumers of Raida Snack & Cookies in Sukabumi Regency were chosen at random to participate in this study. The first stage in performing an effect analysis is applying tests for validity, reliability, and classical assumptions to the research instrument. You can next test your hypotheses by using methods such as t-tests, coefficients of determination, and linear multiple regression. The association's investigation's findings indicate that there is a strong exchanges between price and purchasing decisions (r=0.669, or 66.9%), product quality and purchasing decisions (r=0.751, or 75.1%), and the interval between these two variables is 0.60–0.799, indicating a solid relationship. With a R Squared value of 71.8%, the determination analysis reveals that product price and quality significantly impact purchasing decisions; other variables, not considered in this study, account for the remaining 28.2%
The Influence of Service Quality and Price on Purchasing Decisions at the Azalea Pharmacy, Sukabumi City Shelma Marina Salsyabila; Rully Moch. Ichsan
Formosa Journal of Social Sciences (FJSS) Vol. 3 No. 2 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjss.v3i2.10076

Abstract

This study took place in Sukabumi City at the Azalea Pharmacy. The study's objective is to find out how customers in Sukabumi City's Azalea Pharmacy feel about the store's pricing and service quality in relation to their final purchase choice. The study methodologies employed included both descriptive and associative analysis. One hundred individuals were selected using a non-probability, purposive selection technique to represent the demographic of customers who frequently purchase goods and services at the Azalea Pharmacy in Sukabumi City. You may put the tool through its paces by doing tests for validity, reliability, and classical assumption. After that, we may go on to multiple linear analysis, partial t-test, simultaneous f-test, study of the coefficient of determination, and effects of multiple correlation. According to the results of the correlation analysis, there is a strong correlation between service quality and purchasing decisions (r=0.723, or 72.3%), which falls within the range of 0.600-0.799. Similarly, there is a strong correlation between price and purchasing decisions (r=0.755, or 75.5%), once again falling within the range of 0.600-0.799. The determination analysis reveals that service quality and price significantly impact purchase decisions (Rsquared = 0.623, or 62.3%). Other variables, not included in this study, account for the remaining 37.7%
Co-Authors Ipah Masripah Shelma Marina Salsyabila