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All Journal Formosa Journal of Social Sciences (FJSS) JURNAL PENGABDIAN KEPADA MASYARAKAT (ADI DHARMA)
Shelma Marina Salsyabila
STIE PASIM Sukabumi
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Social Sciences

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KULIAH KERJA MAHASISWA: PEMANFAATAN POTENSI BAMBU SEBAGAI KEMASAN RAMAH LINGKUNGAN PADA SEKTOR UMKM GUNA MENDORONG PEREKONOMIAN DI KELURAHAN CISARUA Ipah Masripah; Lala Amelia; Sheilla Nurhayati; Shelma Marina Salsyabila; Sopiana Solehah
JURNAL PENGABDIAN KEPADA MASYARAKAT (ADI DHARMA) Vol 2 No 1 (2023): JURNAL PENGABDIAN KEPADA MASYARAKAT (ADI DHARMA)
Publisher : ABISATYA DINAMIKA ISWARA PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58268/adidharma.v2i1.60

Abstract

Group IV Student Work Lecture (KKM) STIE Pasim Sukabumi 2023, research on Utilizing the Potential of Bamboo as Environmentally Friendly Packaging in the Micro, Small and Medium Enterprises (MSMEs) Sector to Boost the Economy in Cisarua Village, Babakan Jampang Village, RT.01, RW.11, Cikole District, Sukabumi City, West Java Province. The purpose of this study was to analyze how important it is to utilize the potential of bamboo as environmentally friendly packaging in the development strategy of Micro, Small and Medium Enterprises (MSMEs) to improve the economy of Cisarua Village. The research method used in the current research is qualitative, technically using general and comprehensive observation techniques, which means starting from interviews, and also direct observation. The results obtained from this research are that the community elevates local values ​​and synergizes with the surrounding environment, especially the use of bamboo as an environmentally friendly material.
The Influence of Service Quality and Price on Purchasing Decisions at the Azalea Pharmacy, Sukabumi City Shelma Marina Salsyabila; Rully Moch. Ichsan
Formosa Journal of Social Sciences (FJSS) Vol. 3 No. 2 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjss.v3i2.10076

Abstract

This study took place in Sukabumi City at the Azalea Pharmacy. The study's objective is to find out how customers in Sukabumi City's Azalea Pharmacy feel about the store's pricing and service quality in relation to their final purchase choice. The study methodologies employed included both descriptive and associative analysis. One hundred individuals were selected using a non-probability, purposive selection technique to represent the demographic of customers who frequently purchase goods and services at the Azalea Pharmacy in Sukabumi City. You may put the tool through its paces by doing tests for validity, reliability, and classical assumption. After that, we may go on to multiple linear analysis, partial t-test, simultaneous f-test, study of the coefficient of determination, and effects of multiple correlation. According to the results of the correlation analysis, there is a strong correlation between service quality and purchasing decisions (r=0.723, or 72.3%), which falls within the range of 0.600-0.799. Similarly, there is a strong correlation between price and purchasing decisions (r=0.755, or 75.5%), once again falling within the range of 0.600-0.799. The determination analysis reveals that service quality and price significantly impact purchase decisions (Rsquared = 0.623, or 62.3%). Other variables, not included in this study, account for the remaining 37.7%
Co-Authors Ipah Masripah Lala Amelia Rully Moch. Ichsan Sheilla Nurhayati Sopiana Solehah