Article Per Year (5 Year)
p-Index From 2019 - 2024
0.444
P-Index
This Author published in this journals
All Journal Jurnal Kewirausahaan, Akuntansi, dan Manajemen TRI BISNIS Sekolah Tinggi Ilmu Ekonomi Tri Bhakti
Irvan F.C Oentoeng
Sekolah Tinggi Ilmu Ekonomi Tri Bhakti
Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal Kewirausahaan, Akuntansi, dan Manajemen TRI BISNIS

 1 
PENGARUH KUALITAS PRODUK DAN PEMASARAN DIGITAL TERHADAP LOYALITAS MEREK WARDAH Fitrasyah Nurmulya; Irvan F.C Oentoeng; Ahmad Zulfahmi
JURNAL KEWIRAUSAHAAN, AKUNTANSI DAN MANAJEMEN TRI BISNIS Vol 5 No 2 (2023): Jurnal Kewirausahaan, Akuntansi dan Manajemen Tri Bisnis
Publisher : STIE Tri Bhakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59806/tribisnis.v5i2.292

Abstract

This study aims to determine and analyze the influence of Product Quality and Digital Marketing toward Brand Loyalty of Wardah. This research uses a quantitative approach with descriptive methods. Quantitative descriptive is a type of research that analyzes data by describing the collected data. The instrument in this study used a questionnaire and sampling technique used Lemeshow theory. Data analysis techniques in this study used a validation test, reliability test, normality test, heteroscedasticity test, multicollinearity test, coefficient of determination test, hypothesis test, partial test, simultaneous test, and the method was the regression analysis method of multiple linear. The results of this study indicate that Product Quality has a positive and significant effect on Brand Loyalty and Digital Marketing has a positive and significant effect on Brand Loyalty.
Co-Authors Ahmad Zulfahmi Fitrasyah Nurmulya Quratul Aini Nabila