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All Journal Society: Jurnal Pengabdian Masyarakat
Nur Azizah Ghaniyasari
Universitas Sebelas Maret
Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Sosialisasi Digital Marketing UMKM Guna Meningkatkan Perekonomian Masyarakat Kelurahan Laweyan Surakarta Singgih Prihadi; Sasna Syifa Ardiyana; Bima Kusuma Ardhana; Muhammad Iqbal; Nadya Putri Dewi; Yanuarizka Widhi Pradwita; Riska Annisa Fauziyah; Ratu Seffy Pertiwi; Nur Fadilah; Rizka Annafi; Nur Azizah Ghaniyasari
Society : Jurnal Pengabdian Masyarakat Vol 2, No 5 (2023): September
Publisher : Edumedia Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55824/jpm.v2i5.346

Abstract

This MSME digital marketing socialization activity aims to provide an understanding of digital marketing in an effort to increase sales of MSME products in Laweyan Village. Socialization activities were carried out using observation, interviews, lectures and discussions with the target of the activities being MSME actors in Laweyan Village. It is hoped that MSME digital marketing outreach activities will be useful and implemented by MSME players so that they can improve the economy of the Laweyan Village.
Co-Authors Bima Kusuma Ardhana Muhammad Iqbal Nadya Putri Dewi Nur Fadilah Ratu Seffy Pertiwi Riska Annisa Fauziyah Rizka Annafi Sasna Syifa Ardiyana Singgih Prihadi Yanuarizka Widhi Pradwita