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All Journal Jurnal Ekonomi, Manajemen, Akuntansi Bioculture Journal
NI Ketut Karyati
Universitas Dwijendra
Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Environmental Science Social Sciences

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Factors affecting the independence of tri guna karya group farmers in kintamani in processing and marketing their products NI Ketut Karyati; Ni Nengah Yastini; Ni Wayan Suryathi; Anak Agung Ayu Rai Wahyuni
Bioculture Journal Vol. 1 No. 1: (July) 2023
Publisher : Institute for Advanced Science, Social, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/bioculture.v1i1.2023.92

Abstract

Indonesia As an agrarian country, agriculture are considered as one of the sectors that contributes to economic growth by providing essential needs such as food and even raw materials for industries. The agricultural sector is still capable of maintaining positive growth and finding ways to achieve the welfare and independence of farmers through empowerment processes. This is crucial as the majority of farmers in Indonesia are categorized as poor and marginalized. One initiative in this regard is the effort made by local governments to implement programs that strengthen business capital and empowerment programs to enhance farmers' self-sufficiency. This study aimed to identify and assess the factors that impact the self-sufficiency of farmers in the processing and marketing of agricultural products in Subak-Abian Tri Guna Karya, located in Kintamani District, Bangli Regency. The type of data used in this research is quantitative and qualitative data. Data collection techniques were carried out by conducting structured interviews, observation and documentation studies. The data analysis technique in this study is to use descriptive analysis techniques and statistical analysis. Based on the results of data analysis, Based on the findings of the research, it can be deduced that the factors affecting the self-sufficiency of farmers in the marketing and processing of agricultural products are evident in Subak-Abian Tri Guna Karya, Kintamani District, Bangli Regency are the individual characteristics of farmers who are characterized by skills, capacity strengthening factors that characterized by strengthening individual capacity, and development capital factors characterized by Human Resources (HR) capital, Quality human resource development is achieved by enhancing specific individual skills (life of skill) and strengthening individual capacity building to reinforce institutional development capacity building based on the Subak institution. This approach aims to enhance individual farmers' intellectual self-sufficiency.
Bauran Pemasaran Beras Shirataki di Toko Beras Sehat Bali Kadek Ayu Charisma Julia Dewi; Ni Ketut Karyati; Made Mika Mega Astuthi
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 3: Maret 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i3.3031

Abstract

Shirataki rice is rice made from porang tubers. Porang bulbs are plants that produce carbohydrates, fats, proteins, minerals, which can be processed into shirataki rice. Shirataki rice has many benefits for the body such as preventing an increase in blood sugar levels and improving the health of the digestive tract. In order to find out how the process of marketing shirataki rice is, it is necessary to do research on the mix of shirataki rice and the marketing constraints of Shirataki rice. The research location was determined purposively or purposively with the consideration that the Beras Sehat Bali store is in a very strategic location close to tourism and has been running for more than 10 years. The population in this study amounted to 11 people consisting of leaders and employees. By paying attention to the small number of population, this study used a census technique , namely taking the entire population as a research unit. The data analysis method used is descriptive analysis. The results of this study are that the product marketed by the Satvika Bhoga Shop is Shirataki Rice with the KONNYAKU brand, with packaging measuring 250 gr and 1 kg. The marketing price for Shirataki rice products, which are 250 grams in size, is Rp 95,000 and 1 kg in size is Rp 225,000. The location of the Satvika Bhoga Store is very strategic, close to tourism sites, and is also located on the side of the main road, so that it is easy for consumers to reach. Product promotion is carried out in 2 ways, namely direct promotion and through social media (Instagram, Facebook, WhatsAAP, WebSite). The constraints faced are sometimes a shortage of stock, due to the shirataki rice production process in Surabaya.
Co-Authors Anak Agung Ayu Rai Wahyuni Kadek Ayu Charisma Julia Dewi Made Mika Mega Astuthi Ni Nengah Yastini Ni Wayan Suryathi