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All Journal Wacana: Jurnal Ilmiah Ilmu Komunikasi Lumbung Inovasi: Journal of Community Service Jurnal Insan Pendidikan dan Sosial Humaniora
Herma Retno Prabayanti
Universitas Negeri Surabaya
Humanities Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Resepsi Khalayak terhadap Citra Universitas Negeri Surabaya Melalui Konten Kece Media By UNESA Herma Retno Prabayanti; Milani Eka Erfianah
Jurnal Insan Pendidikan dan Sosial Humaniora Vol. 1 No. 4 (2023): November : Jurnal Insan Pendidikan dan Sosial Humaniora
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jipsoshum-widyakarya.v1i4.1545

Abstract

With the increasing number of internet users, communication in educational institutions is increasing and becoming a priority. Before making a choice to one of the universities, information searches related to higher education are now also carried out. Educational institutions, especially universities, are now starting to open communication networks through social media. As Surabaya State University did, after officially holding the status of a Legal Entity University, the image of the Institution has become a priority. As of October 2022, Surabaya State University officially switched from PTN-BLU to PTN-BH through Government Regulation Number 37 of 2022, concerning State Universities with Legal Entity Surabaya State University. Therefore, there needs to be many breakthroughs in the order of public relations management in order to maintain a positive image of the Educational Institution. With a positive image of the institution, it is hoped that it will be able to increase the number of applicants, leading to an increase in university revenue. So that through the audience reception proposed by Stuart Hall in this research, it is hoped that it will be able to explain the audience's reception of the Kece Media by Unesa social media content, especially the Surabaya State University Talk program on the Unesatv Youtube channel in interpreting the messages contained in the content obtained by the audience. This research uses the Reception Analysis method using data collection techniques in the form of interviews, documentation and FGD (Focus Group Discussion). Interviews and FGDs showed that each informant gave diverse answers according to their point of view. From the interviews, it was found that the Bincang Universitas Negeri Surabaya program provides a lot of insight into what study programs are at Universitas Negeri Surabaya, what will be learned from these study programs and what graduates will become. So that audiences can find out the study program side of each Faculty at Surabaya State University. In addition, according to their views, the Bincang Universitas Negeri Surabaya program seems boring because it is presented with static viewing.
Pelatihan Social Media Marketing pada Pelaku UMKM di Desa Semanding Hapsari Shinta Citra Puspita Dewi; Herma Retno Prabayanti; Nur Shanti Retno Pembayun; Erta Erta
Lumbung Inovasi: Jurnal Pengabdian kepada Masyarakat Vol. 8 No. 2 (2023): Juni
Publisher : Lembaga Penelitian dan Pemberdayaan Masyarakat (LITPAM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/linov.v8i2.1325

Abstract

UMKM memiliki peran yang signifikan terhadap pertumbuhan ekonomi negara. Tingginya jumlah UMKM di Indonesia tidak terlepas dari berbagai tantangan serta kondisi pandemi Covid-19 yang mendorong perubahan pada pola konsumsi barang dan jasa menjadi momentum untuk mengakselerasi transformasi digital. Globalisasi dan pasar bebas menjadi tantangan bagi Usaha Kecil dan Menengah (UKM) untuk terus bertahan. Salah satu potensi yang dapat dimanfaatkan adalah potensi teknologi informasi. Tujuan dari kegiatan pengabdian masyarakat ini adalah memberikan pelatihan kepada pelaku UMKM tentang bagaimana memasarkan produk melalui social media. Metode pelaksanaan kegiatan ini terdiri dari empat tahapan yaitu persiapan, survey, pelaksanaan, dan evaluasi. Data hasil kegiatan dianalisis secara deskriptif berdasarkan hasil penilaian langsung oleh tim pelaksana setelah sesi pelatihan/penyampaian materi dilaksanakan pada 20 pelaku UMKM yang terlibat dalam kegiatan ini. Hasil kegiatan pengabdian masyarakat ini menunjukkan pelaku UMKM mampu membuat akun social media memasarkan produknya lebih luas. Kegiatan pengabdian kepada masyarakat ini diharapkan mampu meningkatkan pengetahuan dan keterampilan pelaku UMKM melalui pemanfaatan e-commerce dan social media dengan memperluas akses pasar. Social Media Marketing Training for SMEs in Semanding Village Abstract SMEs play a significant role in the country's economic growth. The high number of SMEs in Indonesia is attributed to various challenges and the Covid-19 pandemic situation, which has driven changes in the consumption patterns of goods and services, becoming an opportunity to accelerate digital transformation. Globalization and free markets present challenges for Small and Medium Enterprises (SMEs) to sustain themselves. One potential aspect that can be utilized is information technology. The objective of this community service activity is to provide training to SME practitioners on marketing products through social media. The implementation method of this activity consists of four stages: preparation, survey, implementation, and evaluation. Data from the activity were analyzed descriptively based on direct assessments by the implementation team after the training/material delivery sessions, involving 20 SME practitioners participating in this activity. The results of this community service activity indicate that SME practitioners were able to create social media accounts to market their products more extensively. This community service activity is expected to enhance the knowledge and skills of SME practitioners in utilizing e-commerce and social media to expand market access.
CONTENT CREATOR YANG BERKARAKTER BERDASARKAN ANALISIS VIDEO YOUTUBE NINGSIH TINAMPI Yanuarita Kusuma; Herma Retno Prabayanti
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 21, No. 2 December 2022
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v21i2.2111

Abstract

Being a konten kreator has its own challenges because every day you must update the ideas and concepts of the content that will be presented. It's not uncommon to choose shortcuts by using sensations to get the audience's attention. Konten kreator is a profession that has emerged as a developing technology product. Anyone can become a konten kreator; the problem then is how the konten kreator can communicate messages to the public properly. There needs to be a strategy implemented so that uploaded content can have a positive impact on increasing the number of engagement or follower accounts on social media. This article will focus on examining communication strategies to become a good konten kreator using Ningsih Tinampi's Youtube content as a case study. This research was conducted using a qualitative approach with semiotic analysis methods, then to test the validity of this research. Then the research team will use data triangulation. The results of the study show that a verbal and non-verbal approach with character needs to be owned by a konten kreator. In addition, Ningsih Tinampi's communicator credibility is Terminal credibility, which is a combination of derived and initial that complement each other. This is a combination of forms of verbal and non-verbal communication messages that have been successfully shown in every YouTube content.
Co-Authors Erta hapsari Shinta Citra Puspita Dewi Milani Eka Erfianah Nur Shanti Retno Pembayun Yanuarita Kusuma