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All Journal Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia
Ali Haydar
Universitas Pembangunan Nasional “Veteran” Jawa Timur
Agriculture, Biological Sciences & Forestry Humanities Education Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice

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Pendampingan Para Petani Walet Melalui Penerapan Brand and Communication Marketing Oleh Markas Walet Ali Haydar; Augustin Mustika Chairil
Faedah : Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Vol. 1 No. 3 (2023): Agustus : Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/faedah.v1i3.259

Abstract

Mentoring has become one of the important factors in improving the quality of knowledge and marketing for swallow farmers. The research aims to explore the assistance of swallow farmers through the application of Brand and Communication Marketing by the Swallow Headquarters in increasing the knowledge and marketing of swallow farmers. In the context of sales, brand assistance and communication marketing help swallow farmers in increasing sales of their swallow products. With the right communication strategy, they can communicate the benefits, value, and uniqueness of swallow products to potential consumers, which in turn drives consumer interest and influences purchasing decisions. In addition, this assistance also expands the market reach of swallow farmers and helps them in building stronger relationships with consumers through relevant communication channels.
Co-Authors Augustin Mustika Chairil