Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia
Vol. 1 No. 3 (2023): Agustus : Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia

Pendampingan Para Petani Walet Melalui Penerapan Brand and Communication Marketing Oleh Markas Walet

Ali Haydar (Universitas Pembangunan Nasional “Veteran” Jawa Timur)
Augustin Mustika Chairil (Universitas Pembangunan Nasional “Veteran” Jawa Timur)

Article Info

Publish Date
09 Jul 2023

Abstract

Mentoring has become one of the important factors in improving the quality of knowledge and marketing for swallow farmers. The research aims to explore the assistance of swallow farmers through the application of Brand and Communication Marketing by the Swallow Headquarters in increasing the knowledge and marketing of swallow farmers. In the context of sales, brand assistance and communication marketing help swallow farmers in increasing sales of their swallow products. With the right communication strategy, they can communicate the benefits, value, and uniqueness of swallow products to potential consumers, which in turn drives consumer interest and influences purchasing decisions. In addition, this assistance also expands the market reach of swallow farmers and helps them in building stronger relationships with consumers through relevant communication channels.

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Journal Info
Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia
Website

Abbrev

Faedah

Publisher

Universitas Palangka Raya

Subject

Agriculture, Biological Sciences & Forestry Humanities Education Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice

Description

Focus dan Scope pada bidang pendidikan, Hukum, Ekonomi, Humaniora, Teknik, Pertanian, Komunikasi, Kesehatan, dan Rekayasa. Jurnal Pengabdian kepada Masyarakat indonesia memuat publikasi hasil hasil kegiatan pengabdian kepada masyarakat, model atau konsep dan atau implementasinya dalam rangka ...