Article Per Year (5 Year)
p-Index From 2019 - 2024
0.444
P-Index
This Author published in this journals
All Journal ETNIK : Jurnal Ekonomi dan Teknik Jurnal Pengabdian Masyarakat STIE Surakarta (DIMASETA)
Annisa Rahma Dianti
Universitas Diponegoro
Humanities Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Mechanical Engineering

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Analisis Usaha Drclth (Doctor Clothes) Solusi Busana Terjangkau yang Authentic Annisa Rahma Dianti
Jurnal Etnik: Ekonomi-Teknik Vol 2 No 8 (2023): ETNIK : Jurnal Ekonomi dan Teknik
Publisher : Rifa'Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54543/etnik.v2i8.240

Abstract

This Research was motivated by the height the influence of the East Asian Entertainment Industry, especially Korea, on the local community, which made Indonesian women’s clothing styles begin to shift, following hallyu or Korean Fashion Trend which brought a tremendous increase Creative Business Opportunities, a stalemate in the domestic market Fashion industry.The aim of this research is to find out environmental analysis business and business Feasibility Analysis of DrClth’s Business. This research uses descriptive analysis with a business plan approach. Research result in the form of analysis, business environment, carried out by assessing the marketing aspect, the production aspect, the memories aspect and the source aspect, with the result that DrClth business has good potential in the fashion Industry sector, while the business feasibility analysis is carried out by calculating analysis, financial analysis of business feasibility, exploring business sustainability, calculating the bares of sales and break event point.The conclusion of this study is that DrClth results are feasible carried out, based on the analysis of the business environment and business feasibility analysis that has been carried.
Optimalisasi Teknologi dan Strategi Pemasaran dalam Penjualan Produk UMKM Desa Mertan Annisa Rahma Dianti
Jurnal Pengabdian Masyarakat STIE Surakarta Vol 3 No 1 (2024): Juni 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56456/dimaseta.v3i1.83

Abstract

Perkembangan Teknologi membuat setiap lini termasuk UMKM harus turut andil dalam mengadaptasi digitalisasi dalam mengoptimalkan strategi pemasaran khususnya UMKM desa yang masih minim pemahamandigital yang nantinya akan berdampak terhadap peningkatan jumlah tenaga kerja dan pendapatan masyarakat lokal. Penulisan penelitian ini menggunakan metode systematic literature review atau SLR yangdipadukan dengan pelatihan dan pemberdayaan masyarakat desa mertan khususnya penggerak UMKM danmasyarakat yang memiliki antusias yang sama, Pelatihan ini dilangsungkan dengan metode ceramah dan diskusi tanya jawab yang focus pelatihan merujuk pada optimalisasi strategi pemasaran dan teknologi yangdilaksanakan utamanya bertujuan untuk meningkatkan pemahaman masyarakat desa terhadap pendekatan strategi yang dapat diimplementasikan guna memperluas jangkauan pasar mereka dalam rangka meningkatkan volume penjualan.
Co-Authors