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Nuri Purwanto
Sekolah Tinggi Ilmu Ekonomi PGRI Dewantara Jombang
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Portrait of Consumer Behavior: Exploring Toyota Avanza in Jombang Regency Noverta Adinda Puspa Nagara; Nuri Purwanto
Academia Open Vol 8 No 1 (2023): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.8.2023.7137

Abstract

This study aims to investigate consumer behavior regarding the Toyota Avanza car in Jombang Regency using a qualitative phenomenological approach. Data were gathered from 2 respondents who owned a Toyota Avanza through purposive sampling techniques. The findings reveal that the Toyota Avanza is highly sought after due to its numerous advantages, including good car quality, fuel efficiency, a robust engine, complete features, modern design both inside and out, and affordability. Moreover, the car's availability of spare parts and comprehensive service throughout Indonesia adds value to its appeal. These insights shed light on consumer preferences and can inform marketing strategies to optimize the appeal of the Toyota Avanza in the market. Highlight: Consumer Behavior Analysis: The study investigates consumer preferences and behavior towards the Toyota Avanza car in Jombang Regency, providing valuable insights for understanding market demand. Advantages of Toyota Avanza: The research identifies key factors driving the car's popularity, such as its good quality, fuel efficiency, powerful engine, complete features, and modern design, coupled with an affordable price. Marketing Implications: The findings offer significant implications for marketing strategies, allowing companies to leverage the car's appealing features and comprehensive service availability to optimize market positioning and attract potential customers. Keyword: Toyota Avanza, Consumer Behavior, Qualitative Phenomenological Approach, Advantages, Marketing Strategies
The Impact Of Tiket.Com Website Quality And E-Trust On Concert Ticket Purchasing Decision Risma Ika Wahyuni; Nuri Purwanto
Indonesian Journal of Law and Economics Review Vol 18 No 3 (2023): August
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijler.v18i3.944

Abstract

This quantitative research aims to investigate the influence of Website Quality and E-Trust on the purchasing decisions of concert tickets among EXO fans using Tiket.com services. Employing a descriptive research method, data was collected from 100 respondents through purposive sampling and analyzed using SPSS. The study revealed that both Website Quality and E-Trust significantly affect the concert ticket purchase decisions of EXO fans. These findings contribute to the understanding of online consumer behavior and hold implications for ticket reservation services, emphasizing the importance of attractive, easily accessible websites and robust online trust mechanisms to foster positive purchase decisions. Highlights: Significance of Website Quality: The study examines the impact of website quality on purchase decisions, emphasizing the need for an attractive and user-friendly online platform to enhance customer engagement and conversion rates. Crucial Role of E-Trust: The research highlights the pivotal role of online trust in influencing consumers' decisions to purchase concert tickets online, underlining the importance of establishing secure and reliable platforms. Insights into EXO Fans' Behavior: The study provides valuable insights into the behavior of EXO fans as they engage with ticket reservation services, aiding businesses in catering to the preferences of this specific target audience. Keywords: Website Quality, E-Trust, Purchase Decision, Concert Tickets, EXO Fans
Teenagers' Purchasing Decisions: Shopping Lifestyle and Brand Ambassadors' Influence Ahmad Fatkul Huda; Nuri Purwanto
Indonesian Journal of Law and Economics Review Vol 18 No 3 (2023): August
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijler.v18i3.946

Abstract

This quantitative study aimed to investigate the impact of shopping lifestyle and brand ambassadors on the purchasing decisions of MS GLOW FOR MEN body care products among teenagers in Jombang Regency. The sample consisted of 100 individuals selected using simple random sampling. Data was collected through questionnaires and literature review. SPSS analysis revealed a significant positive effect of shopping lifestyle and brand ambassador variables on the decision to purchase MS GLOW FOR MEN products. These findings contribute to understanding consumer behavior in the skincare market, emphasizing the importance of marketing strategies that incorporate brand ambassadors and cater to diverse shopping lifestyles for successful product sales and brand loyalty. Highlights: Significance of Brand Ambassadors: Explore the impact of brand ambassadors on consumer purchasing decisions for men's body care products. Influence of Shopping Lifestyle: Investigate how shopping lifestyle affects the choice of MS GLOW FOR MEN products among teenagers. Quantitative Analysis: Utilize SPSS to analyze data and establish the relationship between key variables in the skincare market. Keywords: Shopping Lifestyle, Brand Ambassadors, Men's Body Care Products, Consumer Purchasing Decisions
Influence of Price Perception and Distribution Channels on Purchase Decisions: A Study on Small-Scale Tofu Enterprises Mohamad Chalimi; Nuri Purwanto
Indonesian Journal of Law and Economics Review Vol 18 No 3 (2023): August
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijler.v18i3.949

Abstract

This study investigates the impact of price perception and distribution channels on purchase decisions within the context of small-scale tofu enterprises. Employing a quantitative approach, the research population comprises 100 consumers, with a sample size of 85 who have made purchases. Utilizing simple random sampling, the findings reveal significant effects of both price perception and distribution channels on purchase decisions, shedding light on crucial factors that shape consumer choices in the realm of small-scale tofu enterprises. Highlight: Quantitative Investigation: This study employs a quantitative approach to explore the impact of price perception and distribution channels on purchase decisions in the context of small-scale tofu enterprises. Consumer Sample: The research involves a sample of 85 consumers who have made purchases, providing insights into the decision-making process within this specific market segment. Influential Factors: The findings underscore the significant effects of price perception and distribution channels, offering valuable insights into the factors that play a pivotal role in shaping consumer choices within small-scale tofu enterprises. Keyword: Price Perception, Distribution Channels, Purchase Decisions, Small-Scale Tofu Enterprises, Consumer Choices
Enhancing Customer Loyalty in Mushroom Seed Market: Role of Product Quality and After-Sales Service Tasya Fahillatus Sholikha; Nuri Purwanto
Indonesian Journal of Law and Economics Review Vol 18 No 3 (2023): August
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijler.v18i3.954

Abstract

This study addresses the escalating competition in the mushroom seed market, particularly in East Java, where producers strive to bolster customer loyalty through product quality and after-sales service enhancements. Employing an explanatory research approach, 100 respondents were purposively sampled to assess the impact of product quality and after-sales service on customer loyalty for Nilam Jamur Jombang. Data was collected using questionnaires and analyzed through SPSS software. Results highlight a significant positive influence of both product quality and after-sales service on customer loyalty, emphasizing the potential for heightened loyalty with improved product quality and enhanced post-purchase support. This research contributes valuable insights for businesses seeking to thrive in a competitive market environment. Highlight: Intensifying Market Competition: This study delves into the mushroom seed market's intensifying competition, particularly in East Java, where producers strategically enhance customer loyalty through improvements in product quality and after-sales service. Research Approach and Sample: Employing an explanatory research approach, the study involves 100 purposively sampled respondents, focusing on the impact of product quality and after-sales service on customer loyalty in Nilam Jamur Jombang. Enhanced Loyalty Factors: Analysis using SPSS software unveils a significant positive correlation between product quality, after-sales service, and customer loyalty. The findings underscore the potential for heightened loyalty, emphasizing the significance of improved product quality and effective post-purchase support strategies in a competitive market landscape. Keyword: Mushroom Seed Market, Customer Loyalty, Product Quality, After-Sales Service, Competitive Environment
Analyzing Marketing Strategies to Enhance Consumer Purchase Decisions for Aluminum Products Arga Prahayasa Mahputra; Nuri Purwanto
Indonesian Journal of Law and Economics Review Vol 18 No 3 (2023): August
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijler.v18i3.961

Abstract

This research delves into the marketing strategies employed and factors influencing consumer purchase decisions concerning aluminium products within a Glass and Aluminium Furniture Store in Jombang city. Utilizing a qualitative approach with a phenomenological lens, this study engages 2 male and 1 female participants: the business owner, a customer, and an employee of the store. Through meticulous observation and unstructured interviews, valuable insights were gathered, revealing intricate connections between marketing tactics and consumer choices. The findings illuminate the paramount role of personalized marketing approaches in driving purchase decisions while shedding light on various psychological and sociocultural factors underpinning consumer behavior. This study enriches the understanding of consumer dynamics and offers practical implications for businesses seeking to enhance their market strategies. Highlights: Personalized Marketing Impact: The study reveals the significant influence of personalized marketing strategies on consumer purchase decisions, emphasizing tailored approaches in modern marketing landscapes. Psychosocial Factors: Intricate interplay of psychological and sociocultural factors unveils the nuanced drivers shaping consumer behavior, expanding the comprehension of decision-making dynamics. Business Implications: This research offers valuable insights for businesses aiming to optimize their marketing strategies, fostering a deeper understanding of consumer preferences and guiding effective decision-making processes. Keywords: Consumer Behavior, Marketing Strategies, Purchase Decisions, Aluminium Products, Qualitative Research.
Impact of Creativity and Lifestyle on Customer Satisfaction in Event Planning Services: A Quantitative Study Widya Yeza Putri; Nuri Purwanto
Indonesian Journal of Law and Economics Review Vol 18 No 3 (2023): August
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijler.v18i3.964

Abstract

This study investigates the influence of creativity and lifestyle on customer satisfaction in event planning services. Using a quantitative approach and explanatory method, data was collected from 100 consumers who had utilized event planning services over a six-month period. The analysis revealed that creativity significantly enhances consumer satisfaction, indicating that higher levels of creativity lead to increased satisfaction. Additionally, lifestyle was found to be a positive predictor of consumer satisfaction, highlighting that a higher lifestyle correlates with greater satisfaction in utilizing event planning services. These findings underscore the importance of creativity and lifestyle considerations in enhancing customer satisfaction within the event planning industry. Highlight: Creativity Amplifies Consumer Satisfaction: The study establishes a significant link between creativity and enhanced consumer satisfaction within event planning services, emphasizing the pivotal role of innovative approaches in service delivery. Lifestyle as a Positive Predictor: The research identifies lifestyle as a key factor influencing consumer satisfaction in event planning services, underscoring the importance of aligning services with the preferences and values of the target clientele. Implications for Event Planning Industry: These findings provide valuable insights for the event planning industry, highlighting the need to prioritize creativity and consider the lifestyle preferences of consumers to maximize overall satisfaction and competitiveness in the market. Keyword: Creativity, Lifestyle, Customer Satisfaction, Event Planning Services, Quantitative Approach
Impact of Viral Marketing and Brand Knowledge on Consumer Purchase Decisions: A Quantitative Study Deva Ayuni; Nuri Purwanto
Indonesian Journal of Law and Economics Review Vol 18 No 3 (2023): August
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijler.v18i3.965

Abstract

This study investigates the influence of viral marketing and brand knowledge on purchasing decisions among users of skincare products. With a focus on students at an educational institution, quantitative research methods were employed, and data from 100 respondents were analyzed using SPSS. The findings reveal that viral marketing and brand knowledge each exert a positive and significant impact on purchasing decisions. Moreover, when considered together, viral marketing and brand knowledge jointly contribute significantly to shaping consumer purchasing decisions. This study underscores the relevance of these factors in the cosmetics industry, emphasizing their potential to drive consumer choices and inform marketing strategies. Highlight: Consumer Decision-Making Dynamics: This study delves into the intricate interplay between viral marketing, brand knowledge, and their combined influence on consumer purchasing decisions within the skincare product market. Academic Context as a Valid Setting: Focusing on students at an educational institution provides a unique lens to examine consumer behavior, offering valuable insights for both academia and industry practitioners. Practical Implications for Marketing Strategies: The findings underscore the pivotal role of viral marketing and brand knowledge in informing effective marketing strategies, emphasizing their potential to shape consumer preferences and drive purchasing decisions in the cosmetics industry. Keyword: Viral Marketing, Brand Knowledge, Purchasing Decisions, Skincare Products, Quantitative Research
Enhancing Consumer Satisfaction: The Impact of Retail Ambiance and Service Quality in the Beauty Industry Tasya Adelia Firdiyanti; Nuri Purwanto
Indonesian Journal of Law and Economics Review Vol 18 No 3 (2023): August
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijler.v18i3.966

Abstract

This study employs a quantitative, descriptive approach to investigate the influence of retail ambiance and service quality on consumer satisfaction within the beauty industry. Utilizing purposive sampling, data was collected from 100 clients of a beauty salon. Survey distribution through Google Forms and data analysis using SPSS revealed that the diverse retail ambiance and high service quality significantly contribute to consumer happiness, highlighting the importance of these factors in the beauty treatment sector. These findings underscore the need for beauty service providers to continually improve their shop environment and service quality to meet the rising demand for beauty treatments and enhance overall customer satisfaction. Highlight: This study employs a quantitative approach to assess the impact of retail ambiance and service quality on consumer satisfaction in the beauty industry. Findings demonstrate that a diverse retail ambiance and high service quality significantly contribute to consumer happiness. The study underscores the importance of continuous improvement in shop environment and service quality to meet growing demand and enhance overall customer satisfaction in the beauty treatment sector. Keyword: Consumer Satisfaction, Retail Ambiance, Service Quality, Beauty Industry, Survey Analysis
Impact of Flash Sale Promotions and Brand Ambassadors on E-commerce Purchasing Decisions: A Study of Indonesian Consumers Bella Aulia Rahma; Nuri Purwanto
Indonesian Journal of Law and Economics Review Vol 18 No 3 (2023): August
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijler.v18i3.979

Abstract

This study employs an explanatory research method to investigate the influence of Flash Sale Promotions and Brand Ambassadors on purchasing decisions in the context of e-commerce, focusing on Indonesian consumers. Data collected from 100 questionnaires distributed to users of e-commerce applications reveal that effective Flash Sale Promotions positively impact purchasing decisions, indicating that the quality of such promotions is directly correlated with higher purchase decisions within e-commerce applications. Additionally, the presence of compelling Brand Ambassadors is found to enhance purchasing decisions on the Shopee e-commerce application, with improved ambassador performance leading to increased purchasing decisions. These findings underscore the significance of strategic marketing approaches, such as Flash Sale Promotions and Brand Ambassador programs, in shaping consumer behavior in the e-commerce sector. Highlights: Flash Sale's Impact: Examining the influence of Flash Sale Promotions on e-commerce purchasing decisions. Brand Ambassador Effect: Investigating the role of Brand Ambassadors in shaping consumer behavior. Indonesian Market: Focusing on the specific context of Indonesian consumers in the e-commerce landscape. Keywords: E-commerce, Flash Sale, Brand Ambassadors, Purchasing Decisions, Indonesian Consumers
Co-Authors Ahmad Fatkul Huda Arga Prahayasa Mahputra Bella Aulia Rahma Deva Ayuni Mohamad Chalimi Noverta Adinda Puspa Nagara Risma Ika Wahyuni Tasya Adelia Firdiyanti Tasya Fahillatus Sholikha Widya Yeza Putri