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All Journal Jurnal Dedikasi Jurnal Inovasi dan Pengembangan Hasil Pengabdian Masyarakat
Ilmiyatur Rosidah
Universitas PGRI Wiranegara Pasuruan, Indonesia
Religion Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Education Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Digital Marketing: Optimization of Uniwara Pasuruan Students to Encourage UMKM "Jamu Kebonagung" Through Branding Strategy Aziz Wisnu Aryaseta; Ilmiyatur Rosidah; Viona Eka Cahaya; Jangky Dausat; Rani Darmayanti
Jurnal Dedikasi Vol. 20 No. 2 (2023): Jurnal Dedikasi (Issue Inpress)
Publisher : Direktorat Penelitian dan Pengabdian Kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/dedikasi.v20i2.29090

Abstract

Pasuruan is a city in the eastern part of Java Island, famous for its traditional drink brand, "Jamu Kebonagung." Spices' distinctive taste and benefits as the main ingredient make this drink very popular. Economic demands make people try their luck in participating in market competition by making and marketing other products to survive during economic pressures. One of the oldest UMKM in Pasuruan does something different: one of the many micro and small businesses that can support the economy of small communities and remain loyal and continue to manage and produce while maintaining taste. There are obstacles in marketing these products, especially in the current era of digitalization. As a result, UMKM needs help in running their businesses. Uniwara students in this KKN activity provided solutions by providing community service and training regarding product branding in digital marketing
Improving English Language Skills in Early Childhood at SPS Mawar Kebonagung Through English Day Activities Putri Endah Karunia; Ilmiyatur Rosidah; Restiti Dewi Vebruary; Anggitya Oktafisari; Adinda Syalsabilla Aidha Vedianty
Jurnal Inovasi dan Pengembangan Hasil Pengabdian Masyarakat Vol. 1 No. 1 (2023): Jurnal Inovasi dan Pengembangan Hasil Pengabdian Masyarakat
Publisher : CV. BImbingan Belajar Assyfa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61650/jip-dimas.v1i1.192

Abstract

In the eyes of society, universities are considered only to teach theory without any form of application when viewed from the perspective of social life. This can be seen from the surrounding conditions where not many university graduates can apply this theory in the field. This activity aims to bridge learning at SPS Mawar, Kebonagung Subdistrict, Pasuruan City, with a service learning approach in the English Day program to provide training for SPS Mawar Kebonagung Early Age Children (AUD) in improving their English language skills by introducing several new vocabulary through singing and fun game. This activity involved a lecturer, four PGRI Wiranegara University students, AUD SPS Mawar students, and teachers. A participatory approach is also used in this service activity to attract students' attention and make it easier for students to remember new vocabulary. Students are directly involved in the learning process. The success of providing English language teaching can increase AUD's ability or vocabulary in English by providing new inspiration in teaching children English skills with fun learning.
Co-Authors Adinda Syalsabilla Aidha Vedianty Anggitya Oktafisari Aziz Wisnu Aryaseta Jangky Dausat Putri Endah Karunia Rani Darmayanti Restiti Dewi Vebruary Viona Eka Cahaya