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All Journal Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset
Elisa Citra Anggraini
Universitas Islam Kadiri
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Customer Value Dan Customer Experience Terhadap Keputusan Pembelian Ulang Pada Warung Lesehan Pak Brodin Elisa Citra Anggraini; Ahmad Jauhari; Beny Mahyudi Saputra
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 1 No. 5 (2023): September : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v1i5.307

Abstract

In the current era of globalization, the success of a business requires creative ideas from business owners. Companies are required to produce creative ideas to provide value and positive experiences for consumers with the aim of increasing and retaining customers. This research aims to determine the influence of customer value (X1) and customer experience (X2) on repeat purchase decisions (Y) at Warung Lesehan Pak Brodin. Using a quantitative approach, the sampling technique used a non-probability sampling method in the form of accidental sampling of 88 Warung Lesehan Pak Brodin respondents. Data collection techniques include observation, interviews, questionnaires and literature studies, with the help of IBM SPSS version 25. The research results show that the Customer Value variable (X1) has a partial and significant effect on the Repurchase Decision (Y) with t count 4.280 > 1, 98827 and a sig t value of 0.000 < 0.05 and the Customer Experience variable (X2) has a partial and significant effect on the Repurchase Decision (Y) with a calculated t value of 4.640 > 1.98827 and a Sig t value of 0.000 < 0.05. Meanwhile, simultaneously, Customer Value (X1) and Customer Experience (X2) have a positive and significant effect on Repurchase Decisions with an F count of 49.563 > 3.10 and a Sig. F 0.000 < 0.05.
Co-Authors Ahmad Jauhari Beny Mahyudi Saputra