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All Journal Jurnal Scientia
Ratnawita Ratnawita
Prodi Manajemen, STIMA IMMI
Education Mathematics

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THE ROLE OF WORK DISCIPLINE AND CAREER DEVELOPMENT ON LOYALTY OF EMPLOYEES IN GOLF MANAGEMENT COMPANY Ratnawita Ratnawita; Santi Nururly; Mohammad Rofik; Ansri Jayanti; Wina Aset
Jurnal Scientia Vol. 12 No. 03 (2023): Education, Sosial science and Planning technique, 2023 (June-August)
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/scientia.v12i03.1759

Abstract

The purpose of this study is to ascertain whether career advancement and work ethic have an impact on employee loyalty either separately or together. The primary and secondary data used in this study were gathered from the field and libraries. 59 employees made up the sample for this investigation. by applying a basic random sampling technique. Quantitative research is used in this field. Multiple linear regression analysis with SPSS 26 is the analytical approach employed. The findings of this study show that work discipline and career growth have a considerable impact on employee loyalty, either separately or in combination.
THE EFFECT OF BRAND AWARENESS AND GREEN MARKETING ON PURCHASE INTENTION OF PACKAGED MINERAL WATER CONSUMERS Frans Sudirjo; Dadang Suhardi; Ratnawita Ratnawita; Kunto Atmojo; Muhammad Hery Santoso
Jurnal Scientia Vol. 12 No. 03 (2023): Education, Sosial science and Planning technique, 2023 (June-August)
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/scientia.v12i03.1760

Abstract

The purpose of this study is to ascertain how brand awareness and green marketing strategies affect customer interest in purchasing bottled mineral water goods. This study uses a quantitative methodology and is a correlational investigation. Multiple linear regression analysis is used in the analytical method. The outcomes of the partial, simultaneous, and coefficient of determination tests can be used to infer the outcomes of the data analysis. The conclusion is green marketing has little impact on customers' interest in purchasing bottled water. Brand awareness significantly influences customers' desire in purchasing bottled water. In order to reach the conclusion that green marketing and brand awareness simultaneously influence consumers' purchase intentions, the significance values for green marketing and brand awareness on purchase intention are 0.000 and the calculated f value is 35.4.
Co-Authors Ansri Jayanti Dadang Suhardi Frans Sudirjo Kunto Atmojo Mohammad Rofik Muhammad Hery Santoso Santi Nururly Wina Aset