Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal Jurnal Riset Manajemen
Reyhan Alya Natalie
Universitas Islam Kadiri
Decision Sciences, Operations Research & Management

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Electronic Word of Mouth Dan Customer Experience Terhadap Brand Trust UD. Mahameru Motor Rafikhein Novia Ayuanti; Reyhan Alya Natalie
JURNAL RISET MANAJEMEN (JURMA) Vol 1 No 4 (2023): Desember : Jurnal Riset Manajemen
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v1i4.1038

Abstract

This research aims to find out how electronic word of mouth, customer experience, and brand trust influence partially or simultaneously at UD. Mahameru Motor Kediri data used in research consists of several questionnaires, documentation, interviews, surveys, and several literature studies that are still related to research. Data analysis uses the SPSS program with analysis techniques of validity test, reliability test, classical assumption test, multiple linear regression analysis, t test, F test, coefficient of determination. From the research results, it is known that electronic word of mouth has an effect on brand trust with a sig t value of 0.021 < 0.05. Customer experience influences brand trust with a sig t value of 0.000 < 0.05. Electronic word of mouth and customer experience influence brand trust with a sig F value of 0.000 < 0.05.
Co-Authors Rafikhein Novia Ayuanti