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All Journal Jurnal Aplikasi Manajemen, Ekonomi dan Bisnis
AHMAD ALZUBI
University Utara Malaysia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Digital Media Marketing: Strategies for Success in the New Age of Advertising AHMAD ALZUBI
Jurnal Aplikasi Manajemen, Ekonomi dan Bisnis Vol. 8 No. 1 (2023): Jurnal Aplikasi Manajemen, Ekonomi dan Bisnis
Publisher : STIM LASHARAN JAYA MAKASSAR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51263/jameb.v8i1.167

Abstract

Rapid technological development has altered the traditional advertising environment, making digital media marketing an essential component of contemporary corporate strategy. The purpose of this study is to examine how to deal with the current advertising landscape and yet be successful with digital media marketing. This article offers practical advice for improving a company's digital advertising campaigns by analyzing market tendencies, customer habits, and cutting-edge technology. The research emphasizes the value of segmenting consumers, capitalizing on social media, using data-driven analytics, tailoring marketing strategies, and embracing immersive technology. Brand awareness, consumer loyalty, and long-term growth may all be improved by smart use of these tactics in today's fast-paced digital marketing landscape.
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