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All Journal Dharma Sevanam : Jurnal Pengabdian Masyarakat
I Komang Widya Purnama Yasa
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Manajemen UMKM Dan Strategi Komunikasi Pemasaran Pada Usaha Katik Sate Dan Canang Di Banjar Karya Sidhadharma I Komang Widya Purnama Yasa; Ni Putu Ari Aryawati; I Made Ngurah Oka Mahardika; Nengah Sukendri; I Gede Jaya Satria Wibawa; Ni Luh Putu Anom Pancawati; Ni Wayan Kartika Khaecylia Tamara
Dharma Sevanam : Jurnal Pengabdian Masyarakat Vol 2 No 2 (2023): December 2023
Publisher : IAHN Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/sjpkm.v2i2.1255

Abstract

Community service provides guidance and counseling and helps improve the expertise and skills of human resources so that they can advance in national development growth accompanied by the development of information technology at this time to increase community economic growth. Banjar Karya Sidha Dharma, Karang Pangsor Hamlet, West Pemenang Village, Pemenang District, North Lombok Regency has a business opportunity in producing katik sate as a creative economy based on village resources. Knowledge in fostering financial management of Micro, Small, and Medium Enterprises, as well as marketing communication strategies, aims to make these businesses have sustainable progress in increasing economic power and people's welfare
Co-Authors I Gede Jaya Satria Wibawa I Made Ngurah Oka Mahardika Ni Putu Ari Aryawati Ni Wayan Kartika Khaecylia Tamara Pancawati, Ni Luh Putu Anom Sukendri, Nengah