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All Journal Al Rikaz : Jurnal Ekonomi Syariah
Rusnaena
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Economics, Econometrics & Finance

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Pengaruh Diskon Terhadap Peningkatan Impulse Buying Pembeli di Toko Sejahtera Kota Parepare Adinda Arliny; Muzdalifah Muhammadun; Rusnaena; Dian Resky Pangestu
Al Rikaz: Jurnal Ekonomi Syariah Vol 1 No 2 (2022): Al Rikaz: Jurnal Ekonomi Syariah
Publisher : Program Studi Ekonomi Syariah IAIN Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35905/rikaz.v1i2.6406

Abstract

This study aims to investigate the effectiveness of discounts on impulse buying at the Sejahtera Store in Kota Parepare. Additionally, the research aims to explore the magnitude of the impulse buying rate at the Prosperous Store in Parepare City and to establish a positive and significant relationship between discount provisions and impulse buying. The research employs a descriptive quantitative method and is conducted at the Sejahtera Store in Parepare City over a period of 31 days. Data collection is carried out using questionnaires, with a sample size of 100 individuals selected from a total population of 12,900. Data analysis includes the utilization of the One Sample T-test, Pearson product-moment correlation test, simple linear regression test, and determination coefficient test. The study findings demonstrate a significant impact of discounts on impulse buying behavior. The test results reveal a positive and statistically significant relationship between discounts and impulse buying at the Prosperous Store in Parepare City. The discounts' influence on impulse buying is estimated to be around 40.3%, while the remaining 59.7% of impulse buying is influenced by factors not examined in this study. In conclusion, the research highlights the importance of discounts in driving impulse buying behavior and provides valuable insights for retailers to optimize their marketing strategies effectively.
Distribusi Pendapatan Masyarakat Nelayan Pajaele Berdasarkan Ekonomi Islam Adi Wijaya Wijaya; Muhammad Kamal Zubair; Rusnaena; Andi Rio Makkulau Wahyu
Al Rikaz: Jurnal Ekonomi Syariah Vol 1 No 2 (2022): Al Rikaz: Jurnal Ekonomi Syariah
Publisher : Program Studi Ekonomi Syariah IAIN Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35905/rikaz.v1i2.6420

Abstract

This research paper investigates the income distribution practices and conducts an Islamic economic analysis within the Pajalele Fishermen's Community. The study aims to explore how assets, whether privately or publicly owned, are fairly distributed to deserving recipients in alignment with Islamic economic principles, ultimately promoting societal welfare. A qualitative descriptive approach was adopted, and data was gathered through observations, interviews, and documentation. Data analysis involved data reduction, data presentation, and data verification. The research findings reveal several key insights: First, the income distribution mechanism within the Pajalele Fishermen's Community involves the sale of fish to meet daily needs, with catches being distributed to markets in the Lembang area. Moreover, fishing communities' income sources are diversified beyond marine products, encompassing other business activities. Second, the Islamic economic analysis highlights that while income distribution partially adheres to Islamic principles, there are certain aspects, particularly income derived from selling fish, that may not fully align with these principles. Nevertheless, the distribution activities demonstrate an altruistic approach and prioritize the welfare of others. Third, the mechanism of fisherman's catch distribution involves the cooperation of small boat fishermen, who pass on the catch from big boat fishermen to collectors, facilitating further distribution to fish sellers operating in the Lembang area.
Co-Authors A. Rio Makkulau Wahyu Adi Wijaya Wijaya Adinda Arliny Dian Resky Pangestu Muhammad Kamal Zubair Muzdalifah Muhammadun