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All Journal Cross-border International Journal of Economic, Technology and Social Sciences (Injects)
Ratna Dewi
Politeknik Negeri Medan
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Journal : International Journal of Economic, Technology and Social Sciences (Injects)

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The Influence of Instagram on Interest and Purchasing Decisions on Shopee E-Commerce (Case Study of Students in Politeknik Negeri Medan) Deny Juni Hansen Sembiring; Efni Siregar; Ratna Dewi
International Journal of Economic, Technology and Social Sciences (Injects) Vol. 4 No. 2 (2023): October 2023
Publisher : CERED Indonesia Institute

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Abstract

This research aims to determine and analyze the influence of Instagram on interest and purchasing decisions among Medan State Polytechnic students. This research took research subjects from Medan State Polytechnic students, especially Shopee e-commerce users. The type of research used is quantitative research with survey methods. The subjects in this research were 100 respondents using non-probability sampling techniques and purposive sampling techniques. The research method used was structural equation modeling (SEM), which was processed using the SmartPLS program. The results of this research show that: (1) Instagram has a positive and significant effect on purchasing interest on Shopee among Students of Politeknik Negeri Medan; (2) Instagram has a positive and significant effect on purchasing decisions on Shopee among Students of Politeknik Negeri Medan. (3) Interest buying has a positive and significant effect on purchasing decisions on Shopee among Students of Politeknik Negeri Medan; (4) Instagram has a positive and significant effect on purchasing decisions through the moderator variable buying interest on Shopee among Students of Politeknik Negeri Medan. The variable most dominantly influenced by Instagram is the purchase interest variable.
Analysis Of Comfort Factors, Tariffs And Timeliness Of Train Ticket Purchases Majoring In Medan-Binjai Lina Litafia; Nursiah Fitri; Ratna Dewi
International Journal of Economic, Technology and Social Sciences (Injects) Vol. 4 No. 2 (2023): October 2023
Publisher : CERED Indonesia Institute

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Abstract

This study aims to determine whether the factors of comfort, tariffs and timeliness of purchasing decisions simultaneously have a positive and significant effect on customer satisfaction on trains majoring in Medan Binjai. The data analysis technique used is the method with the help of the SPSS program. This study uses multiple linear regression. The sample of this study amounted to 100 respondents. Primary data collection using a questionnaire. The results showed that convenience, tariffs and timeliness partially had a positive and significant effect on purchasing decisions for train tickets majoring in Medan-Binjai. In addition, convenience, tariffs and punctuality simultaneously have a positive and significant effect on purchasing decisions for train tickets majoring in Medan-Binjai.
Co-Authors Bernadetta Anita Jerry S Budi Indra Syahdewa Deny Juni Hansen Sembiring Efni Siregar Lina Litafia Nursiah Fitri Raina Rosanti Siti Asnida Nofianna