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All Journal Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat GEMASSIKA: Jurnal Pengabdian kepada Masyarakat
Alifah Sari Nugraini
Universitas Duta Bangsa Surakarta
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Health Professions Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Other

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Peningkatan Pengetahuan tentang Customer Relationship Manajemen (CRM) Tim Pemasaran Rumah Sakit PKU Muhammadiyah Sukoharjo Hesty Latifa Noor; Novita Yuliani; Alifah Sari Nugraini; Intan Maharani
Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat Vol. 1 No. 4 (2023): Oktober , Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat
Publisher : Asosiasi Riset Ilmu Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/pandawa.v1i4.165

Abstract

PKU Muhammadiyah Sukoharjo Hospital is a type C hospital that is currently developing offering health services with target service coverage in Sukoharjo Regency. Currently, the marketing team at PKU Muhammadiyah Sukoharjo Hospital is starting to pioneer the development of marketing efforts which are expected to increase patient visits. High competition between hospitals is one of the factors that patient visits at PKU Muhammadiyah Sukoharjo Hospital tend to fluctuate. The marketing team's lack of knowledge regarding marketing strategies and the large number of job desks for each marketing member result in less than optimal marketing efforts. Solutions offered through this Community Service activity (1) Providing education related to Customer Relationship Management (CRM) (2) Providing education related to Customer Relationship Management (CRM) methods (3) Customer Relationship Management (CRM) training that combines processes, people and technology Methods used: (1) Increasing the marketing team's knowledge regarding Customer Relationship Management (CRM) to increase the number of patient visits; (2) Increasing the marketing team's skills in implementing Customer Relationship Management (CRM) methods (3) Increasing and developing strategies to generate users. interface for collecting customer data. The output of this activity is (1) Publication of service results in the Community Service Journal "Surya Abdimas"; (2) Videos of PkM activities which can be accessed online; (3) Increased knowledge of the Hospital Marketing team through Customer Relationship Management (CRM); (4) Integration of the results of PkM activities in the Hospital Marketing Management course; (6) Increasing students' skills in applying Customer Relationship Management (CRM) in the Hospital Marketing Management course. The activity was carried out at the PKU Muhammadiyah Sukoharjo Hospital with 16 participants consisting of the IT Team, Marketing Team and Hospital Public Relations. To find out the comparison of participants' knowledge results regarding Customer Relationship Management (CRM) methods, we carried out Pre Test and Post Test activities.
PENINGKATAN PENGETAHUAN KADER STUNTING DI WILAYAH BINAAN PUSKESMAS BRINGIN MELALUI EDUKASI BERBASIS DIGITAL DENGAN METODE BRAINSTORMING DI ERA GLOBALISASI DALAM PENCEGAHAN STUNTING Devi Pramita Sari Devi; Nur Hikmah; Fifi Anisa Nur Hidayati; Alifah Sari Nugraini
GEMASSIKA: Jurnal Pengabdian Kepada Masyarakat Vol. 7 No. 2 (2023): NOPEMBER
Publisher : P3M Universitas Aisyiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30787/gemassika.v7i2.1030

Abstract

Stunting is a condition of failure to grow to achieve normal growth due to poor nutritional status in a long period of time. In the preliminary study, there were 5 children under two who were stunted at the Bringin Health Center and it was found that there was a lack of training and knowledge of cadres related to stunting. PkM participants are Stunting Cadres assisted by Bringin Community Health Center. The purpose of this PkM activity is to increase the knowledge of stunting cadres through digital-based education with the brainstorming method in stunting prevention. This is the basis for conducting community service with the title "Increasing Knowledge of Stunting Cadres in the Assisted Areas of Bringin Health Center through Digital-Based Education With Brainstorming Methods in the Era of Globalization in Stunting Prevention". The activity stage was preceded by coordination and communication activities with the Head of the Puskesmas and the Head of Cadres of the Assisted Areas of the Bringin Public Health Center, Semarang Regency. The implementation of Community Service (PKM) is carried out offline through digital-based education using the brainstorming method. The outputs of this PkM activity are the publication of scientific articles in the PkM journal, a 5-minute video of PkM activities, and the integration of the results of PkM activities in courses. The output of this PkM is expected to have an impact on increasing knowledge, improving the quality of abilities, as well as the real practice of stunting cadres in the Bringin Community Health Center target area in stunting prevention.
Co-Authors Devi Pramita Sari Fifi Anisa Nur Hidayati Hesty Latifa Noor Intan Maharani Novita Yuliani Nur Hikmah