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All Journal Widya Cipta : Jurnal Sekretari dan Manajemen Indonesian Journal of Economy, Business, Entrepreneuship and Finance (IJEBEF) Jurnal Penelitian dan Pengabdian Masyarakat
Budiman Abdulah
Universitas Teknologi Muhammadiyah Jakarta
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Other

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DETERMINAN HARGA, KUALITAS PELAYANAN DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK KOSMETIK MEREK MAKE OVER PADA MASYARAKAT CENGKARENG Budiman Abdulah; Dewa Putu Yohanes Agata L. Sandopart; Nurjanah Nurjanah
Indonesian Journal of Economy, Business, Entrepreneurship and Finance Vol. 3 No. 2 (2023): Indonesian Journal of Economy, Business, Entrepreneuship and Finance
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijebef.v3i2.114

Abstract

This study aims to find out empirical evidence of the effect of price, service quality and promotion on purchasing decisions for make over cosmetic products in the Cengkareng community. The population in this study is the Cengkareng community who use cosmetic brand make over products. The research used google form and the type of research used in this study was quantitative and used the slovin formula to obtain a total sample of 100 people. The data analysis technique used is validity and reliability. Data were analyzed using classical assumption test techniques, multiple linear regression analysis, F test, t test, and coefficient of determination using SPSS 22 software. The results of this study indicate that the variables of price, service quality and promotion have a positive and significant effect on purchasing decisions for make over cosmetic products in the Cengkareng community, which means that the implications of the variables above indicate the level of purchasing decisions in the Cengkareng area community, indicating that price, service quality and promotion have a very important role. influence and give a positive view to the Cengkareng community in determining the purchase of cosmetic brands circulating in the market
Pelatihan Implementasi Pemasaran Melalui E-commerce Pada UMKM Toto Kompos Budiman Abdulah; Ndaru Ruseno; Dewa Putu Yohanes Yohanes Agata L. Sandopart; Imam Santoso; Usman Andrianto; Fina Suryaningsih
Jurnal Penelitian dan Pengabdian Masyarakat Vol. 2 No. 1 (2024): February 2024
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/jp2m.v2i1.205

Abstract

The purpose of this community service is to improve the weakness of product marketing, through training and mentoring activities for E-Commerce marketing management. Training methods with socialization, material presentation, evaluation and revision of activities. The results of the activity participants were able to master and implement their products in E-Commerce marketing. The conclusion is that MSMEs need to maximize the potential of E-Commerce marketing to be used as a means of promotion and increasing their business.
The Mediation of Buying interest to Shopping Lifestyle and Discount on Product Purchase Decision Budiman Abdulah; Dewa Putu Yohanes Agata L. Sandopart; Denintha Dwi Hapsari
Widya Cipta - Jurnal Sekretari dan Manajemen Vol 8, No 2 (2024): September 2024
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/widyacipta.v8i2.22599

Abstract

This study aims to determine the effect of shopping lifestyle on buying interest, discounts on buying interest, buying interest in purchasing decisions, shopping lifestyle on purchasing decisions through buying interest and discounts on purchasing decisions through product buying interest in the Shopee Indonesia marketplace. This study uses a quantitative approach, with an unknown population and a sample of 200 respondents. The sampling technique uses a statistical calculation method, namely using the Hair et al formula. While the type of sample used is purposive sampling, the analysis method uses Structural Equation Modeling (SEM) SmartPLS software version 3.0. The results showed that shopping lifetsyle had a positive and significant effect on purchase intention, discount had a positive and significant effect on purchase intention, purchase intention had a positive and significant effect on purchasing decisions, shopping lifestyle had a positive and significant effect on purchasing decisions through purchase intention, discount had a positive and significant effect on purchasing decisions through purchase intention. The practical implications of this research are expected to help shopee companies to maintain sales promotions by providing discounts to their consumers, because shopping lifestyle and discounts have a significant influence on buying interest and purchasing decisions.
Co-Authors Denintha Dwi Hapsari Dewa Putu Yohanes Agata L. Sandopart Dewa Putu Yohanes Agata L. Sandopart Dewa Putu Yohanes Yohanes Agata L. Sandopart Fina Suryaningsih Imam Santoso Ndaru Ruseno Nurjanah Nurjanah Usman Andrianto