Ndaru Ruseno
Universitas Teknologi Muhammadiyah Jakarta

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Pelatihan Implementasi Pemasaran Melalui E-commerce Pada UMKM Toto Kompos Budiman Abdulah; Ndaru Ruseno; Dewa Putu Yohanes Yohanes Agata L. Sandopart; Imam Santoso; Usman Andrianto; Fina Suryaningsih
Jurnal Penelitian dan Pengabdian Masyarakat Vol. 2 No. 1 (2024): February 2024
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/jp2m.v2i1.205

Abstract

The purpose of this community service is to improve the weakness of product marketing, through training and mentoring activities for E-Commerce marketing management. Training methods with socialization, material presentation, evaluation and revision of activities. The results of the activity participants were able to master and implement their products in E-Commerce marketing. The conclusion is that MSMEs need to maximize the potential of E-Commerce marketing to be used as a means of promotion and increasing their business.