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All Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Ellinda Febrianty
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Economics, Econometrics & Finance Social Sciences

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Pengaruh Kualitas Produk, Citra Merek dan Gaya Hidup terhadap Keputusan Pembelian Smartphone Iphone: Ellinda Febrianty; Hery Pudjoprastyono; Reiga Ritomiea Ariescy
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 6 No 2 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i2.4227

Abstract

This study aims to determine the effect of product quality, brand image, and lifestyle on the purchase decision of an Iphone Smartphone. This research method uses quantitative methods. Variable measurement uses a likert scle with a vulnerability scaleof 1-5 through a google form questionnaire distributed to repondents. The population in this study were all 2019. FEB UPN East Java Veterans Students currently using or have used an iPhone. Sampling using proportional stratified random sampling and probability sampling. 100 students have a referee. Partial least squares (PLS) analysis was used to process the data. The results show that factors such as product quality, brand image and lifestyle have a positive and significant influence on the iPhone smartphone purchase decision of the East Java FEB UPN "Veteran" students of the year 2019. Keywords: Product Quality, Brand Image, Lifestyle, Purchase Decision
Co-Authors Hery Pudjoprastyono Reiga Ritomiea Ariescy