Articles
<![CDATA[Pengaruh Promosi dan E-Service Quality terhadap Minat Beli Ulang Penggunaan Gopay ]]>
<![CDATA[Felien Putri Tunggadewi]]>;
<![CDATA[Hery Pudjoprastyono]]>
<![CDATA[ Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 5 No 1 (2023): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah ]]>
Publisher : <![CDATA[Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba ]]>
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DOI: 10.47467/alkharaj.v5i1.1603
<![CDATA[This research aims to analyze: The effect of promotion and E-Service Quality on the interest in buying backs using Gopay. The population used in this study is consumers who have used GOPAY. The study used primary data using questionnaires distributed to 70 respondents from consumers who had used GOPAY. This study used questionnaire data collection methods with non-probability sampling / nonrandom sampling techniques. In this study, the data analysis used is a component-based Structural Equation Modeling (SEM) Method using the Least Square partial analysis tool (PLS). The results of this study show that promotion has an effect on the interest of GOPAY consumer repurchase. qulity e-service affects GOPAY consumer repurchase interest Keywords: Promotion; E-Service; Re-buy Interest, Gopay]]>
<![CDATA[Kualitas Produk, Citra Merek, dan Word Of Mouth terhadap Keputusan Pembelian ]]>
<![CDATA[Ahmad Shafrizal]]>;
<![CDATA[Hery Pudjoprastyono]]>
<![CDATA[ Journal of Management and Bussines (JOMB) Vol 4 No 2 (2022): Journal of Management and Bussines (JOMB) ]]>
Publisher : <![CDATA[IPM2KPE ]]>
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DOI: 10.31539/jomb.v4i2.5045
<![CDATA[This study aims to determine the effect of product quality, brand image, and word of mouth on Xiaomi smartphone purchasing decisions. This research method is quantitative. The population in this study is Surabaya residents who use Xiaomi smartphones whose exact population size is not known. The sampling technique uses purposive sampling and uses non-probability sampling methods. Respondents obtained 70 residents. Data collection was carried out through a Google form questionnaire to respondents with an ordinal scale via a Likert scale from a score range of 1 to 5. The data was processed using the Partial Least Square (PLS) data analysis technique. The results showed that product quality, brand image, and word of mouth had a positive and significant effect on Xiaomi smartphone purchasing decisions in Surabaya. In conclusion, product quality, brand image, and word of mouth have a significant influence on purchasing decisions. Keywords: Brand Image, Purchase Decision, Product Quality, Word of mouth]]>
<![CDATA[Shopping Lifestyle dan Diskon terhadap Impulse Buying di E-Commerce ]]>
<![CDATA[Putri Agustin Dwi Ningrum]]>;
<![CDATA[Hery Pudjoprastyono]]>
<![CDATA[ Journal of Management and Bussines (JOMB) Vol 5 No 1 (2023): Journal of Management and Bussines (JOMB) ]]>
Publisher : <![CDATA[IPM2KPE ]]>
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DOI: 10.31539/jomb.v5i1.5057
<![CDATA[This study aims to analyze the effect of shopping lifestyle and discounts on impulse buying in e-commerce Shopee for UPN "Veteran" East Java students. This research method is quantitative and uses the variables "Shopping Lifestyle" (X1), "Discounts" (X2), and "Impulse Buying" (Y) as research variables. This study used a convenience sample of 70 people who were taken non-probabilistically. Information was collected by sending questionnaires to prospective respondents. Structural Equation Modeling (SEM) is a component-based data analysis technique that utilizes the Partial Least Squares (PLS) analysis tool. The results showed, a) the Shopping Lifestyle variable for Impulse Buying had a path coefficient value of 0.533508, a T-statistic value of 7.783541 > 1.96 (from the table of Zα values = 0.05), and a P-Value of 0.000 < 0.050; b) the Discount variable (X2) to Impulse Buying (Y) has a path coefficient value of 0.252657, a T-statistic value of 7.783541 > 1.96 (from the Zα value table = 0.05), and a P-Value of 0.001 <0.050. In conclusion, shopping lifestyle and discounts have a statistically significant positive effect on impulse buying made at Shopee. Keywords: Discounts, Impulse Buying, Shopee, Shopping Lifestyle]]>
<![CDATA[Kualitas Produk dan Persepsi Harga terhadap Keputusan Pembelian ]]>
<![CDATA[Bagus Imansyah]]>;
<![CDATA[Hery Pudjoprastyono]]>
<![CDATA[ Journal of Management and Bussines (JOMB) Vol 5 No 1 (2023): Journal of Management and Bussines (JOMB) ]]>
Publisher : <![CDATA[IPM2KPE ]]>
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DOI: 10.31539/jomb.v5i1.5271
<![CDATA[The purpose of this study was to analyze the influence of product quality and price perceptions on smartphone purchasing decisions (a case study of East Java "Veteran" FEB UPN students. This research method uses quantitative research where the dependent variable is the purchase decision and the independent variable in this study is product quality and price perceptions. Sampling using Accidental Sampling consisted of 80 respondents and data analysis was carried out using the Partial Least Square (PLS) method. The results showed that product quality and price perceptions had a positive effect on purchasing decisions for Samsung smartphones at the Faculty of Economics and Business, National Development University " Veteran "East Java. In conclusion, product quality has good operating system performance for consumers so that it can influence purchasing decisions. Also, the better consumer perceptions of prices such as perceptions of affordability, price compatibility with product quality, price competitiveness, and ability provide benefits to be able to influence purchasing decisions on Samsung smartphone consumers. Keywords: Purchase Decision, Product Quality, Perceived Price]]>
<![CDATA[Pengaruh Kualitas Pelayanan dan Citra Merek terhadap Kepuasan Pelanggan Jasa Transportasi Grab di Sidoarjo ]]>
<![CDATA[Christian Barito Simaremare]]>;
<![CDATA[Hery Pudjoprastyono]]>
<![CDATA[ Reslaj : Religion Education Social Laa Roiba Journal Vol 5 No 6 (2023): Reslaj: Religion Education Social Laa Roiba Journal ]]>
Publisher : <![CDATA[LPPM Institut Nasional Laa Roiba Bogor ]]>
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DOI: 10.47467/reslaj.v5i6.2775
<![CDATA[Service Quality and Brand Image included in factors that can influence Customer Satisfaction. For this study aims to carry out an analysis influence about service quality and the influence of brand image for customer satisfaction grab transportation service in Sidoarjo. This population is customers who using Grab transportation services in Sidoarjo, for the sampling method is using a non-probability sampling method. As well as sampling technique for use purposive sampling technique and sample acquisition of 60 samples. This study for method use quantitative and data analysis techniques using PLS. The gain for this study is that Service Quality has a positive influence on customer satisfaction of Grab Transportation Services in Sidoarjo and Brand Image has a positive influence on customer satisfaction of Grab Transportation Services in Sidoarjo. Keywords: Brand Image; Customer satisfaction; Service quality]]>
<![CDATA[Pengaruh Kualitas Produk Dan Brand Trust Terhadap Keputusan Pembelian Air Minum Dalam Kemasan Merek Club ]]>
<![CDATA[Dhiah Permatasari]]>;
<![CDATA[Hery Pudjoprastyono]]>
<![CDATA[ Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 6 No 2 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah ]]>
Publisher : <![CDATA[Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba ]]>
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DOI: 10.47467/alkharaj.v6i2.4119
<![CDATA[Air minum merupakan kebutuhan pokok yang harus dicukupi karena lebih dari separuh komposisi tubuh manusia adalah air. Namun Kualitas air saat ini banyak yang tidak layak konsumsi karena banyak mengandung bakteri berbahaya. Alternatif lain untuk mencukupi kebutuhan air minum tersebut yaitu adanya produk Air Minum Dalam Kemasan. Melihat banyaknya kebutuhan AMDK harusnya sejalan dengan meningkatnya penjualan berbagai perusahaan produsen AMDK. Namun Club justru mengalami fluktuasi penjualan yang menurun dibanding perusahaan kompetitor lain. Sehingga penelitian ini bertujuan mengetahui pengaruh kualitas produk dan brand trust terhadap keputusan Pembelian Air Minum Dalam Kemasan Merek Club. Penelitian dilakukan secara online dan Pengumpulan data dilakukan dengan menyebar kuisioner melalui g-form. Teknik yang digunakan untuk mengambil sampel yaitu purposive sampling dengan berjumlah 98 responden. Teknik analisis yang digunakan yaitu metode Structural Equation Modeling (SEM) berbasis komponen dengan menggunakan alat analisis Patrial Least Square (PLS). Hasil dari uji hipotesis Penelitian ini menunjukkan pada variabel Kualitas Produk dan variabel Brand Trust memiliki pengaruh signifikan dan arahnya positif terhadap Keputusan Pembelian Air Minum Dalam Kemasan Merek Club.]]>
<![CDATA[Pengaruh Online Customer Review Dan Online Customer Rating Terhadap Keputusan Pembelian Produk Pada Marketplace (Studi Pada Pengguna Aplikasi Shopee Di Jawa Timur) ]]>
<![CDATA[Uswatun Hasanah]]>;
<![CDATA[Hery Pudjoprastyono]]>;
<![CDATA[Wilma Cordelia Izaak]]>
<![CDATA[ Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 5 (2023): Management Studies and Entrepreneurship Journal (MSEJ) ]]>
Publisher : <![CDATA[Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI) ]]>
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DOI: 10.37385/msej.v4i6.2065
<![CDATA[Shopee memanfaatkan kemajuan teknologi dan informasi dengan cara menyediakan aplikasi pada ponsel Dengan menawarkan aplikasi untuk smartphone yang memudahkan masyarakat untuk membeli dan menjual barang secara online, Shopee memanfaatkan perkembangan informasi dan teknologi. Shopee juga menyediakan alat penilaian dan ulasan konsumen online. Ulasan dan peringkat adalah sumber informasi yang berguna mengenai suatu produk yang mungkin menarik bagi pelanggan lain yang akan membuat keputusan pembelian. Dengan menggunakan 110 konsumen sebagai sampel penelitian, penelitian ini bertujuan untuk mengetahui pengaruh online customer review dan online customer rating terhadap keputusan pembelian produk di marketplace Shopee Jawa Timur. Dengan mendistribusikan survei dan mengolah data menggunakan SEM PLS, penelitian ini menggunakan metodologi kuantitatif.. Sampling purposive dengan metode sampel non-probabilitas adalah strategi pengambilan sampel yang digunakan dalam penelitian ini. Temuan penelitian menunjukkan bahwa pendapat dan peringkat pelanggan online memiliki pengaruh positif dan signifikan terhadap keputusan konsumen untuk membeli produk di pasar Shopee di Jawa Timur. Bisa dikatakan sesuatu itu signifikan (positif) karena mendukung hipotesis.]]>
<![CDATA[The Effect of Promotion, Brand Image, and Service Quality on Purchasing Decisions for Garuda Indonesia Airline Tickets ]]>
<![CDATA[Ade Ray Hidayat]]>;
<![CDATA[Hery Pudjoprastyono]]>
<![CDATA[ Indonesian Journal of Business Analytics Vol. 3 No. 5 (2023): October 2023 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/ijba.v3i5.5395
<![CDATA[This study aims to analyze and find out whether promotion, brand image, and service quality influence the decision to purchase Garuda Indonesia airline tickets. The approach used in this study is an approach with quantitative methods. The type of research used in this research is descriptive research. This study used the interview method using primary data obtained by distributing questionnaires as a data collection technique. The population used in this study is all consumers who have flown using the Garuda Indonesia airline. The sampling technique used in this study was a purposive sampling technique. A total of 80 respondents were taken as samples of this study based on Ferdinand's theory (2002, 48). The analysis technique in this study uses the Partial Least Square (PLS) analysis technique. The results of this study indicate that promotion (X1), brand image (X2), and service quality (X3) have a significantly positive effect on purchasing decisions (Y). This means that if variable (X) is increased, there will also be an increase in purchasing decisions (Y).]]>
<![CDATA[The Influence of Price Perceptions and Product Quality Perceptions on Toyota Rush Purchase Decisions in Auto 2000 Kenjeran Branch Surabaya ]]>
<![CDATA[A’isy Sufyaan Alim Pamuji]]>;
<![CDATA[Hery Pudjoprastyono]]>
<![CDATA[ Indonesian Journal of Business Analytics Vol. 3 No. 5 (2023): October 2023 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/ijba.v3i5.5518
<![CDATA[Based on data from GAIKINDO (Indonesian Association of Automotive Industries) it shows a decline in sales at the Toyota Rush in 2020 and specifically at the Auto 2000 Kenjeran Branch in Surabaya. This indicates a decrease in purchasing decisions. The purpose of this study was to analyze and determine the effect of price perceptions and product quality perceptions on purchasing decisions for the Toyota Rush Car at Auto 2000 Kenjeran Surabaya Branch. This research method uses quantitative methods. The population in this study were Toyota Rush Car Buyers at the Auto 2000 Kenjeran Surabaya Branch. The sample in this study used purposive sampling and a population of 90 respondents and used the (Partial Least Square)PLS analysis tool. The results of this study are 1. Based on the results of calculations and data analysis it is known that Price Perception has a significant positive effect on Toyota Rush purchasing decisions, which means if Price Perception is in line with consumer purchasing decisions. 2. Based on the results of calculations and data analysis it is known that the Perceived Product Quality has a significant positive effect on the Toyota Rush purchasing decision, which means that if the Perceived Product Quality of the Toyota Rush increases, it will be in line with the consumer purchasing decision.]]>
<![CDATA[Pengaruh Kualitas Produk, Citra Merek dan Gaya Hidup terhadap Keputusan Pembelian Smartphone Iphone: ]]>
<![CDATA[Ellinda Febrianty]]>;
<![CDATA[Hery Pudjoprastyono]]>;
<![CDATA[Reiga Ritomiea Ariescy]]>
<![CDATA[ Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 6 No 2 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah ]]>
Publisher : <![CDATA[Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba ]]>
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DOI: 10.47467/alkharaj.v6i2.4227
<![CDATA[This study aims to determine the effect of product quality, brand image, and lifestyle on the purchase decision of an Iphone Smartphone. This research method uses quantitative methods. Variable measurement uses a likert scle with a vulnerability scaleof 1-5 through a google form questionnaire distributed to repondents. The population in this study were all 2019. FEB UPN East Java Veterans Students currently using or have used an iPhone. Sampling using proportional stratified random sampling and probability sampling. 100 students have a referee. Partial least squares (PLS) analysis was used to process the data. The results show that factors such as product quality, brand image and lifestyle have a positive and significant influence on the iPhone smartphone purchase decision of the East Java FEB UPN "Veteran" students of the year 2019. Keywords: Product Quality, Brand Image, Lifestyle, Purchase Decision]]>
