Garuda - Garba Rujukan Digital

Pemanfaatan Google My Business Sebagai Alat Promosi UMKM pada Pembuatan Tempe di Desa Paya Gambar Sunilfa Maharani Tanjung; M. Oemar Abdillah; M. Jaffar Rayhannur; Laura Melsya; Farhan Rusdy Asyhary Lubis; Usiono
Jurnal Pengabdian Nasional (JPN) Indonesia Vol. 4 No. 3 (2023): September
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) AMIK Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jpni.v4i3.443

This community service focuses on the development of micro, small and medium enterprises (MSMEs) “Tempe Endul” in Paya Gambar Village, Deli Serdang Regency. Previously, these MSMEs faced barriers to promotion and sales because they were not registered on Google My Business and did not use digital technology. The purpose of the service is to increase the visibility of MSMEs by registering them on Google My Business and provide support in implementing digital marketing strategies. Through mentoring, field observations and interviews, “Tempe Endul” MSMEs can understand the importance of digital marketing. Loyalty helps register these MSMEs on Google My Business and optimize their business profile with contact information, address, product photos, and customer reviews. As a result, this business is now shown on Google Maps with a clear address, opening hours and full contact details. Using Google My Business offers significant benefits. Customers can easily find and order Endul tempeh, and this MSME can enhance its positive image and revenue. The use of digital technology enables MSMEs to compete in the industry 4.0 era and expand their market reach. This service illustrates the importance of adopting digital technology to increase MSME competitiveness, overcome advertising limitations and boost the local economy. The result of this service has been increased visibility and performance of “Tempe Endul” MSMEs through the implementation of Google My Business. With the help of digital technology, MSMEs can optimize marketing activities, reach more customers, and increase revenue. This move reflects the strategic potential of MSMEs in supporting the local economy and overcoming obstacles encountered in the current era of digitalization.

Bimbingan Konseling Menggunakan Pohon Karir untuk Mengetahui Pemahaman dan Perencanaan Karir Siswa di SMA Swasta Iskandar Paya Gambar Saida Amini Thasfa; M. Fikri Assidiqie; Ogie Ariansah Pane; Jaka Gunawan; M. Rafli Pasha Handoko; Fanny Arya Rahmasari; Usiono
Jurnal Pengabdian Nasional (JPN) Indonesia Vol. 4 No. 3 (2023): September
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) AMIK Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jpni.v4i3.446

The purpose of this service is to determine whether the use of information services based on career trees can improve students' understanding of career planning and to explore ways that educators can Career coaches and counselors will work to prepare students for career growth. The method served by the researchers was qualitative description using the phenomenological approach. The object of this service is guidance and consultation for teachers and students. The results of this service show that high school career guidance determines a student's career choice with the help of media in the form of a career tree that anyone can make using Use existing documents. Because, thanks to the existence of career guidance services, both at the higher level, students can deepen their knowledge about career choices that initially do not have knowledge about career guidance, then receive guidance and advice from lecturers to help students stabilize their lives. their career. choices and the world of work they dream of.

Pemanfaatan Google My Business Sebagai Alat Promosi UMKM pada Pembuatan Tempe di Desa Paya Gambar Sunilfa Maharani Tanjung; M. Oemar Abdillah; M. Jaffar Rayhannur; Laura Melsya; Farhan Rusdy Asyhary Lubis; Usiono
Jurnal Pengabdian Nasional (JPN) Indonesia Vol. 4 No. 3 (2023): September
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jpni.v4i3.443

This community service focuses on the development of micro, small and medium enterprises (MSMEs) “Tempe Endul” in Paya Gambar Village, Deli Serdang Regency. Previously, these MSMEs faced barriers to promotion and sales because they were not registered on Google My Business and did not use digital technology. The purpose of the service is to increase the visibility of MSMEs by registering them on Google My Business and provide support in implementing digital marketing strategies. Through mentoring, field observations and interviews, “Tempe Endul” MSMEs can understand the importance of digital marketing. Loyalty helps register these MSMEs on Google My Business and optimize their business profile with contact information, address, product photos, and customer reviews. As a result, this business is now shown on Google Maps with a clear address, opening hours and full contact details. Using Google My Business offers significant benefits. Customers can easily find and order Endul tempeh, and this MSME can enhance its positive image and revenue. The use of digital technology enables MSMEs to compete in the industry 4.0 era and expand their market reach. This service illustrates the importance of adopting digital technology to increase MSME competitiveness, overcome advertising limitations and boost the local economy. The result of this service has been increased visibility and performance of “Tempe Endul” MSMEs through the implementation of Google My Business. With the help of digital technology, MSMEs can optimize marketing activities, reach more customers, and increase revenue. This move reflects the strategic potential of MSMEs in supporting the local economy and overcoming obstacles encountered in the current era of digitalization.

Bimbingan Konseling Menggunakan Pohon Karir untuk Mengetahui Pemahaman dan Perencanaan Karir Siswa di SMA Swasta Iskandar Paya Gambar Saida Amini Thasfa; M. Fikri Assidiqie; Ogie Ariansah Pane; Jaka Gunawan; M. Rafli Pasha Handoko; Fanny Arya Rahmasari; Usiono
Jurnal Pengabdian Nasional (JPN) Indonesia Vol. 4 No. 3 (2023): September
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jpni.v4i3.446

The purpose of this service is to determine whether the use of information services based on career trees can improve students' understanding of career planning and to explore ways that educators can Career coaches and counselors will work to prepare students for career growth. The method served by the researchers was qualitative description using the phenomenological approach. The object of this service is guidance and consultation for teachers and students. The results of this service show that high school career guidance determines a student's career choice with the help of media in the form of a career tree that anyone can make using Use existing documents. Because, thanks to the existence of career guidance services, both at the higher level, students can deepen their knowledge about career choices that initially do not have knowledge about career guidance, then receive guidance and advice from lecturers to help students stabilize their lives. their career. choices and the world of work they dream of.

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