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All Journal Review of Management and Entrepreneurship
Fadhil Ali Sani
Sekolah Tinggi Ilmu Ekonomi Ciputra Makassar
Economics, Econometrics & Finance Social Sciences

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CUSTOMER SATISFACTION DURING THE POST COVID-19 PANDEMIC: TESTING THE EFFECT OF FOOD QUALITY, PACKAGING, AND CUSTOMER TRUST Elia Ardyan; Evelyn Destiana Tanus; Fadhil Ali Sani; Sayrina Cantika Marselinus
Review of Management and Entrepreneurship Vol. 7 No. 2 (2023): Review of Management and Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rme.v7i2.4130

Abstract

This study aimed to assess the impact of food quality and packaging on consumer trust and satisfaction. This study received a total of 84 responses, according to data acquired through the distribution of online questionnaires. Using Partial Least Squares Structural Equation Modeling, the data was analyzed. The data is processed using version 8 of WarpPls. The findings of this study reveal that product quality and packaging have a significant impact on customer trust and satisfaction. In addition to these findings, this study demonstrates that high levels of trust during the COVID-19 pandemic will influence customer satisfaction
Co-Authors Elia Ardyan Evelyn Destiana Tanus Sayrina Cantika Marselinus