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All Journal West Science Business and Management
Kurniawan Kurniawan
Nusaputra University
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Marketing Analysis Identify Internal and External Factors of Coffee Products (Mountain Karamat Village, Sukabumi District) Kurniawan Kurniawan; Yusuf Iskandar; Agung Zulfikri
West Science Business and Management Vol. 1 No. 01 (2023): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (307.633 KB)

Abstract

Gunung Karamat Village is a border village between West Java Province and Banten Province, with a distance of 30 km to the center of the Sukabumi Regency government, which is located at Pelabuhan Ratu, with an area of 14.80 km2. Besides that. Gunung Karamat village has a coffee plantation whose quality is very promising. This is the result of a joint struggle between the community and the village government in managing agricultural land. Gunung Karamat village has superior products, namely robusta and arabica coffee. This has opened the eyes of the Sukabumi Mandiri Regional Public Company (Perumda ASM). The data collection method is the observation method, which is one method of collecting data by making direct observations, explaining and describing internal and external conditions (SWOT). The interview method was carried out with coffee managers such as BUMDES Gunung Karamat by asking questions that had been prepared previously. Data analysis was carried out with qualitative methods. The factors of excellence in this Gunung Keramat village coffee product are the availability of a very large area, the brand of Gunung Keramat coffee is well known, and the location of the coffee planter is very suitable. of the deficiency factors, namely, inadequate road access, incompetent experience of coffee farmers and limited capital are factors for slow Mount Karamat coffee.
Effects of Industrial Experience, Education, Training, and Networking on Entrepreneurial Performance in Bandung City Ahmad Zuhrofi; Dedy Wahyudi; Kurniawan Kurniawan; Yusuf Iskandar
West Science Business and Management Vol. 1 No. 02 (2023): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (343.623 KB) | DOI: 10.58812/wsbm.v1i02.41

Abstract

This study aimed to investigate the effects of industrial experience, education, training, and networking on entrepreneurial performance in Bandung city. The study used a mixed-methods approach, including a survey of 150 entrepreneurs and case studies of five successful entrepreneurs in Bandung city. The results of the study provide evidence that all four independent variables are significant predictors of entrepreneurial performance. The strongest predictor is industrial experience, followed by education, entrepreneurship training, and networking. The findings of this study have important implications for policymakers, practitioners, and entrepreneurs who are seeking to improve entrepreneurial performance in Bandung city and other contexts.
Co-Authors Agung Zulfikri Ahmad Zuhrofi Dedy Wahyudi Iskandar, Yusuf