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MENINGKATKAN PENJUALAN UMKM MELALUI PROMOSI DIGITAL MARKETING, INOVASI PRODUK, DAN PENGELOLAAN LAPORAN KEUANGAN PADA UMKM TAHU PAK EMAN DI DESA CIGOMBONG Helda Pebrasari; Karimatun Nisa; Sri Harini; Tini Kartini; Nida Khoerun Nisa; Muhammad Rizqy Adzlan Junaedi; Adelita Safira; Rifki Septian Eka Putra
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 1 No. 1 (2023): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.572349/neraca.v1i1.44

Abstract

UMKM are businesses or businesses owned by individuals or business entities that meet the criteria for micro businesses. As regulated in statutory regulation no. 20 of 2008, according to the definition of UMKM, the criteria for UMKM are differentiated individually, including micro businesses, small businesses and medium businesses. However, UMKM in Cigombong Village are experiencing many problems, such as Cigombong Village MSMEs still don't understand digital marketing, how to make attractive logo designs, banners and packaging, how to promote a wider market, how to keep UMKM products attractive (Innovation). Based on the results of the discussion, Tahu Pak Eman UMKM were selected and for the digital marketing work program for all Cigombong Village UMKM. Activities are carried out through the Thematic Real Work Lecture (KKN-T) program, which is a community service-based activity to increase student empathy for the conditions of society and the environment. The 2023 Thematic KKN will be implemented in Cigombong Village, Cigombong District using service methods such as counseling, training and group mentoring. The results show that there is a positive response and high active participation from the community, including designing logos and banners, taking part in the Digital Marketing Training program, training in making innovative tofu dregs into tofu dregs chips, understanding how to improve good financial reports.
Tourism Development of Ciwaluh Ecotourism Village in Watesjaya Village Cigombong Bogor District: Adi Andika; Karimatun Nisa; Sudarijati Sudarijati; Didi Didi; Asshafa Dwia Nurul Hidayah; Siti Maspupah; Adistiasari Kencana Putri
Jurnal Pengabdian Masyarakat Formosa Vol. 2 No. 6 (2023): December 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jpmf.v2i6.6800

Abstract

Local potential-oriented tourism development is important for increasing income and welfare. In addition to increasing income, this development also aims to attract tourists to visit by enjoying everything that is served and providing comfort and safety at tourist sites. However, Ciwaluh Tourism Village is still low in the application of safety in tourist attractions. Tourism development through this Thematic KKN program is carried out with steps consisting of preparation, implementation and evaluation of activities. The program to be implemented in this activity is the making of warning boards, making rental permit boards, making trash bins and making financial reports. Activities have been realized with outputs in the form of warning boards, rental permit boards, trash bins and books for recording financial reports.