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All Journal Jurnal Ekonomi Syariah Pelita Bangsa
Hana Mufida Rahmi
Universitas Pelita Bangsa
Religion Education

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Pengaruh Self-Actualization Dan Gaya Hidup Hangout Terhadap Keputusan Pembelian di Kedai Kopi Janji Jiwa Pada Generasi Milenial Bekasi Linda Puspita Sari; Hana Mufida Rahmi; Selvy Trisya Hardianti; Retno Purwani Setyaningrum
Jurnal Ekonomi Syariah Pelita Bangsa Vol. 8 No. 02 (2023): JESPB Edisi Oktober 2023
Publisher : LPPM Universitas Pelita Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37366/jespb.v8i02.803

Abstract

The purpose of this research was to determine the effect of self-actualization and hangout lifestyle on purchasing decisions at Janji Jiwa Coffee Shop for the Bekasi millennial generation. The study employs a quantitative approach and an associative method. The research sample is obtained using non-probability sampling, involving 100 respondents who are consumers of Kedai Kopi Janji Jiwa and have made at least one purchase. Data collection is conducted through questionnaires, while data analysis utilizes validity tests, reliability tests, and hypothesis testing with the assistance of SmartPLS 4.0. The findings of this research indicate that self-actualization (X1) significantly influences purchase decisions. Additionally, the hangout lifestyle (X2) also has a significant impact on purchase decisions. Both self-actualization and hangout lifestyle significantly influence purchase decisions at Kedai Kopi Janji Jiwa among the millennial generation in Bekasi
Co-Authors Linda Puspita Sari Retno Purwani Setyaningrum Selvy Trisya Hardianti