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Perancangan Visual Identity Bedak Beras Rahayu Sebagai Media Promosi Di Pasar Tradisional Kota Malang Wilujeng Vika Fatmala; Handry Rochmad Dwi Happy
Jurnal Desain Komunikasi Visual Asia Vol 4 No 1 (2020): Jeskovsia 4.1
Publisher : Lembaga Penelitian Pengembangan dan Pengabdian Kepada Masyarakat STMIK Asia Malang

Perkembangan masker tradisional di masa kini telah berubah menjadi trend dikalangan anak remaja. Bedak beras Rahayu adalah masker tradisional berbahan beras, bunga kenanga, dan air yang diolah secara manual. Bedak Beras sendiri adalah satu masker tradisional yang cukup diminati hanya saja identitas produk ini belum sepenuhnya memudahkan untuk dikenali, sehingga banyak pembeli kesulitan . Solusi yang ditawarkan pada penelitian ini adalah perancangan Visual Identity sebagai media promosi produk Bedak Beras Rahayu. Dimana visual identity adalah sistem komunikasi visual yang membentuk identitas / kepribadian dari suatu perusahaan, lembaga, maupun produk. Hasil pengujian dengan metode pengisian angket dalam penelitian ini, menunjukkan bahwa dari tiga penjual dan sepuluh target pembeli setuju dengan perancangan Visual Identity mampu memberikan nilai kepercayaan serta menarik konsumen untuk membeli produk dengan adanya merek, logo, kemasan, dan media promosi seperti poster, flyer, x-banner dan media alternatif yaitu feed instagram.

Perancangan Film Dokumenter Motif Tenun Khas Jepara sebagai Media Edukasi Saifur Rauf; Handry Rochmad Dwi Happy
Jurnal Desain Komunikasi Visual Asia Vol 4 No 2 (2020): Jeskovsia 4.2
Publisher : Lembaga Penelitian Pengembangan dan Pengabdian Kepada Masyarakat STMIK Asia Malang

The purpose of this study was to design a documentary video of Jepara's weaving motif as an educational media, while reminding the government would be important to maintain local cultural heritage. Methodology in this study was observations carried out at Kartini and Omah Petrok homes in Jepara with a length of observation 2 semesters, interviews made to get data directly from sources, and literature studies obtained from the results of reading books and journal articles that have relationships with theory and the object of basic studies in the study. The results of this study documentaries that have been made and in screening have been going well. From the delivery of the audience understood the contents of the documentary and so tofu Kalua Jepara weaving still had no own typical motives. Based on the overall questionnaire showed very good results. Therefore the manufacture of documentaries in Jepara weaving motifs can be accepted among teenagers and adults aged 15-45 years.

Brand Identity Produk Owa Outdoor Di Wilayah Malang Raya Sebagai Media Promosi Rendy Setyawan Putra; Handry Rochmad Dwi Happy
Jurnal Desain Komunikasi Visual Asia Vol 5 No 2 (2021): Jeskovsia 5.2
Publisher : Lembaga Penelitian Pengembangan dan Pengabdian Kepada Masyarakat STMIK Asia Malang

The development of dressing while on vacation in the open has been a very trend among teenagers and adults. Owa Outdoor is a brand store that sells clothing such as jackets, flannel shirts, shirts, pants, and bags. With the change of name and logo, what was originally called Owa Store became Owa Outdoor, so there was the introduction of a new identity.The solution offered in this research is the design of the Brand Identity for Outdoor Gibbons as a promotional medium. Where Brand Identity is an element of a brand that can be seen with the naked eye which can be in the form of characters, aspects of color, symbols or typologies that contain the value of a product in a company that is intended so that consumers understand the product.The results of the test using the questionnaire method in this study showed that of the five target consumers who agreed with the Brand Identity design, they were able to introduce, give trust and attract consumers with packaging and merchandising.

“Massa’an Jhuko’ Se Sae Khas Situbendeh” Katalog Fotografi Essai Makanan Khas Situbondo Sebagai Media Informasi Luky Lebrya Yanuarta; Handry Rochmad Dwi Happy
Jurnal Desain Komunikasi Visual Asia Vol 6 No 01 (2022): Jeskovsia 6.1
Publisher : Lembaga Penelitian Pengembangan dan Pengabdian Kepada Masyarakat STMIK Asia Malang

This study discusses photo essays that tell of an incident where the process from beginning to end of processing Situbondo typical food in the form of processed seafood is visualized in the form of a photo essay catalog image. In this study, there are 5 typical Situbondo foods. From these 5 special foods, a photo essay catalog book was made as a means that can represent limited information and become a source of information to increase the knowledge of people outside Situbondo about typical foods made from marine fish in Situbondo Regency to preserve them so that they are not lost to time. This catalog book will later become one of the printed media that will be placed in the Situbondo Library to make it easier for visitors and the local community to know and understand Situbondo's special food. Of the questionnaires distributed to 30 respondents as much as 90.33% stated that the selection of photo catalog media strongly agreed and was in accordance with the target so that with the existence of this catalog book it had answered the problem formulation. Keywords: catalog, photography, “massa’an jhuko”.

Can You See What I See, Mata sebagai Objek Penciptaan Seni Fotografi Ekspresi Handry Rochmad Dwi Happy; Elfa Olivia Verdiana
Jurnal Kajian Seni Vol 3, No 2 (2017): Jurnal Kajian Seni Vol 3 No 2 April 2017
Publisher : Universitas Gadjah Mada

The human eye holds a beauty potential that is rarely seen. In contrast to the eyes of animals such as insects and reptiles that are almost the same in the preparation and shape, the human eyes are composed of a different variety of patterns and textures even right and left eye on each person. In this paper, the photographs are presented using the conceptual techniques of macro photography and photographic expression. By using macro photography techniques that can magnify an object and capture the details of the beauty of the human eye, it can be seen clearly. The creation process concist ofexploration, experimentation, and formation. Taking picture was done by using DSLR camera and helped by the lighting from studio. Selection of the human eye as an object in photography using macro technique is a new thing. The results obtained in each image capture raise an unexpected impression.

Visual Identity Gong Production Malang sebagai Media Promosi Muhammad Wildan Gunawan; Handry Rochmad Dwi Happy
Jurnal Desain Komunikasi Visual Asia Vol 6 No 02 (2022): Jeskovsia 6.2
Publisher : Lembaga Penelitian Pengembangan dan Pengabdian Kepada Masyarakat STMIK Asia Malang

Amidst of nowadays hustle and bustle society, organizing and managing an event is such a tiresome work. Not everyone are able to organize and manage their own events. Then there comes an event organizer service. But the event organizer services are also increasingly widespread, so there must be a identity as differentiator in order to be known in the public. An example is a visual Identity. Gong Production Malang as agency that recently established an event organizer service from traditional dance studio requires visual identity. These visual identities are logo, stationery kits, publication media in the such as banner, x-banner and Instagram feeds, uniform t-shirts and key chain accessories. Aside from being a differentiator, the existence of a visual identity also makes Gong production Malang looks professional and considerable by most people.. It was proven by validation results that shows percentage of 82,58%, which means it was quite successful.

Visualisasi “Nriman” sebagai Seni Ekspresi Visual dengan Teknik Fotografi Makro Handry Rochmad Dwi Happy; Elfa Olivia Verdiana
Jurnal Desain Komunikasi Visual Nirmana Vol. 22 No. 2 (2022): JULY 2022
Publisher : Institute of Research and Community Outreach - Petra Christian University

Nriman adalah proses di mana manusia menerima sebuah keadaan yang ada tanpa berani berargumen untuk melawan dan membantah. Keadaan nriman itu sendiri merupakan warisan tradisi adat ketimuran yang sudah mendarah daging. Proses nriman sendiri menggiring manusia mengikuti arus, tanpa ada pegangan. Sama halnya dengan benda cair yang selalu mengikuti bentuk sesuai wadahnya. Proses nriman dicoba diangkat oleh penulis dengan memvisualisasikan-nya sebagai seni ekspresi visual dengan teknik fotografi makro. Dengan memanfaatkan sifat benda cair, penulis mengombinasikan beberapa medium untuk menghasilkan sebuah tampilan visual menarik dan penuh makna, untuk merepresentasikan proses nriman tersebut.

Synesthesia dan Pengalaman Seni Fotografi Marsiano Rocky Latuny; Handry Rochmad Dwi Happy
Jurnal Desain Komunikasi Visual Asia Vol 7 No 01 (2023): Jeskovsia 7.1
Publisher : Lembaga Penelitian Pengembangan dan Pengabdian Kepada Masyarakat STMIK Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jeskovsia.v7i01.913

Photography is one branch of a large grouping in the arts, apart from design and painting. As a field of art, photography certainly has its own aesthetic concept, even the aesthetic concept is closely related to "feeling", an abstract concept regarding the process of absorbing something in human beings that cannot even be fully described. Understanding the concept of aesthetics is a dialectical process related to other issues such as philosophy, social, politics, culture, and economics so that the values of goodness and truth often appear in a variety of aesthetic discussions. The development of an approach to the concept of the creation process that involves the audience and seeks to provide various stimuli for the five senses requires the ability to process other senses, namely connecting the five senses. The concept related to this is known as synaesthesia (synesthesia), a concept where the five senses work together at the same time when responding to a stimulus so that it will cause a sensation that exceeds the expression of one of the five senses. Understanding aesthetics with these various approaches is an active appreciation process that aims to uncover new discourse possibilities in the development of photography.

Brand Identity UD Bakriy Furniture Sebagai Upaya Meningkatkan Brand Awareness Dian Dwi Saputra; Yogi Widya Saka Warsaa; Handry Rochmad Dwi Happy
Jurnal Desain Komunikasi Visual Asia Vol 7 No 02 (2023): Jeskovsia 7.2
Publisher : Lembaga Penelitian Pengembangan dan Pengabdian Kepada Masyarakat STMIK Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jeskovsia.v7i02.964

Having no visual identity makes UD. Bakriy Furniture is experiencing difficulties in hooking up new customers. That's not all the UD factor. Bakriy Furniture experienced difficulties in hooking up new customers, along with several other factors, namely, the change in the spelling of the name as well as the company's vision and mission. Subsequent changes in the ownership structure include innovations in new product variants, expansion of products and services, updating of furniture styles and designs as well as variants following the wishes and attractiveness of consumers. Differentiate from several regional competitors, especially the city of Pasuruan. The research method used is observation, namely coming directly to the location to conduct interviews with Muchammad Al Hamid as the owner of UD. Bakriy Furniture and Haidar Al Hamid, representatives from UD. Bakriy Furniture., supported by conducting literature studies sourced from books. The rebranding process starts from creating a concept, making thumbnails and then roughlayout. The test results using the questionnaire method in this study showed that out of 10 respondents agreed with the visual identity of UD. Bakriy Furniture which is able to reflect the company's identity.

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