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All Journal INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Advances: Jurnal Ekonomi & Bisnis
Mohammad Aldrin Akbar
Universitas Yapis Papua, Indonesia
Economics, Econometrics & Finance

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STRATEGIC HUMAN RESOURCE OPTIMIZATION IN BUSINESS MANAGEMENT AMIDST THE TECHNOLOGICAL EPOCH FOR ADVANCING PROFITABILITY AND SUSTAINABILITY IN INDONESIA Albert Budiyanto; A. Hamid; Muhammad Syafri; A. Haris Mzen; Mohammad Aldrin Akbar
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 1 No. 1 (2023): October
Publisher : Adisam Publisher

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Abstract

In the study "Strategic Human Resource Optimization in Business Management Amidst the Technological Epoch for Advancing Profitability and Sustainability in Indonesia," we investigated the dynamic interplay between human resource strategies, technological advancements, and their impact on business profitability and sustainability in the Indonesian context. Our research employed a mixed-method approach, incorporating quantitative and qualitative data collection techniques. We analyzed extensive data from various Indonesian businesses spanning multiple sectors and industries. These data were meticulously gathered and processed, utilizing advanced statistical tools and software to derive meaningful insights. The study's results indicated a compelling relationship between the optimization of human resources, driven by strategic initiatives, and the ability of businesses to thrive in the modern technological era. We observed a positive correlation between such optimization and enhanced Profitability and the ability to maintain sustainable operations, even in the face of industry disruptions. The discussion section delved into the nuanced interpretations of the results, emphasizing the critical role of human capital in adapting to technological changes and steering companies toward financial success and long-term sustainability. This understanding has significant implications for businesses aiming to navigate the challenges of the digital age while maintaining their commitment to sustainability. In conclusion, this study underscores the importance of strategically optimizing human resources in the context of technological advancements for both Profitability and sustainability in Indonesian businesses. It provides valuable insights for business leaders and policymakers seeking to develop strategies that align with the demands of the modern business landscape.
Improving Brand Image of Product Through Integrated Marketing Communications Mohammad Aldrin Akbar; Entis Sutisna
Advances: Jurnal Ekonomi & Bisnis Vol. 1 No. 3 (2023): May - June
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/ajeb.v1i3.116

Abstract

This study aims to test and analyze the effect of Integrated Marketing Communication (advertising, sales promotion, public relations, personal selling, direct & online marketing) on Brand Image of Television Electronic Products. The population in this study were customers or users of Panasonic brand televisions totaling 2,576 customers. To determine the number of samples used the Slovin formula and obtained 100 people spread across the Jayapura city area. The data in this study used primary data collected by distributing questionnaires to all respondents. The data in this study will be tested with several stages of testing, namely descriptive statistical tests, validity and reliability tests and testing all hypotheses through the coefficient of determination test, partial test (t test) and simultaneous test (f test). The results of this study indicate that the variables of advertising, promotion, public relations, personal selling and direct & online marketing have a positive and significant effect on the brand image of electronic television products at PT Panasonic Gobel. And based on the test results on all variables in the integrated marketing communication program, the promotion variable has the most dominant value that affects the brand image of electronic television products at PT Panasonic Gobel.
Co-Authors A. Hamid A. Haris Mzen Albert Budiyanto Entis Sutisna Muhammad Syafri