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All Journal Research of Business and Management Entrepreneurship and Community Development Research of Islamic Economics (RIE) Human Capital and Organizations Marketing and Business Strategy
Nazma Riska Zhafiraah
Faculty of Economics and Business, YARSI University, Jakarta
Economics, Econometrics & Finance

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 1 
Stunting and Quality of Life: The nexus between Malnutrition, Community Empowerment and Economic Development Nana Danapriatna; M Fakhran Ramadhan; Purnama Putra; Nazma Riska Zhafiraah
Entrepreneurship and Community Development Vol. 1 No. 2 (2023): NOVEMBER 2023
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/ecd.v1i2.134

Abstract

The community service program was implemented to overcome the stunting problem in Lenggahsari Village, Bekasi Regency, West Java. Stunting due to malnutrition causes pollution to become a problem in this village. The government has taken serious steps with the national stunting prevention movement. The method used is socialization and training about stunting, which aims to change mindsets towards a clean and healthy environment, support zero new stunting, and improve the quality of life. The flow stages of implementing this service program include preparation, stunting socialization, and evaluation. The results of implementing the community service program are increasing knowledge and changing the local community's mindset regarding the dangers of stunting and reducing the stunting rate in Lenggahsari Village. The socialization of stunting prevention is a step in contributing to the government and the state in the economic growth and development of the country; stunting prevention is a long-term investment in the next generation.
Increasing Student Competency Through Catia V5 Software Training Muchlis Sulistiyanto; Siti Nurhidayah; Hasan Basri; Ummi Khoiriyah; Puput Putrianika; Dian Desty Widyowati; Nazma Riska Zhafiraah
Entrepreneurship and Community Development Vol. 1 No. 2 (2023): NOVEMBER 2023
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/ecd.v1i2.135

Abstract

The current era demands that all aspects of engineering be carried out automatically, including creating technical drawings, which were previously done manually, now being replaced with drawings using CAD (Computer Aided Design) software, which offers automatic drawings. This problem impacts the industrial world, which requires skilled workers in the field of design. In the manufacturing industry, Catia V5 is widely used in product designs because it is faster and easier to use than paper and drawing tools. This Catia V5 Software training aims to improve students' 2D and 3D drawing abilities. This activity was done online in 6 meetings via the Zoom Meeting application. The impact of the success of this program is in the form of increasing students' knowledge and understanding of 2D and 3D sketching via Catia V5 and being able to operate the features of Catia V5.
Role of Consumer Satisfaction as a Mediating of Effect Halal Labels, Brand Image, and Price on Purchasing Decisions Ryan Farhan Abelmar; Amin Mansur; Karimullah Karimullah; Nazma Riska Zhafiraah
Research of Islamic Economics Vol. 1 No. 2 (2024): JANUARY 2024
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/rie.v1i2.171

Abstract

Consumers make judgments about what to buy by looking for, offering, assessing, and spending money on goods and services that they believe will meet their requirements. Purchasing decisions are to buy the brand they like from various available alternatives. Currently, business competition is very tight, especially in companies that produce products. Price perception is very important. The purpose of this study is to determine how price, brand perception, and halal labelling affect consumers' decisions to buy. consumer satisfaction as a mediating factor of Wardah cosmetic products. Research is designed as explanatory research. The study population was people who wore and had used cosmetics from Wardah, with 100 responders serving as the sample. The Partial Least Squared Structural Equation Modeling Method was used to gather data. The findings demonstrated that factors that mediated consumer pleasure in purchasing decisions were not halal labeling, brand image, or price. Purchase decisions are positively and significantly impacted by consumer satisfaction. Purchaser satisfaction can be a mediator that influences pricing for purchasing decisions, but kosher labels and brand image are not significant. Managerial implications of marketing and branding strategies such as halal label management, brand image development, and pricing strategies such as competitive pricing.
Do Consumer Lifestyle, Halal Labels, and Prices affect Purchasing Decisions? Desya Delia; Rini Hidayati; Siti Marhamah; Nazma Riska Zhafiraah
Research of Islamic Economics Vol. 1 No. 2 (2024): JANUARY 2024
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/rie.v1i2.172

Abstract

Lifestyles are increasingly modern, and the needs of consumers past and present are clearly different according to the lifestyle adopted by consumers. Currently, consumers follow developments in trends in all aspects of needs ranging from primary needs to secondary needs in accordance with the lifestyle they adopt, namely the halal lifestyle. This research aims to determine the influence of lifestyle, halal labels, and price on the purchasing decisions of Emina cosmetic products. The sampling technique used was Purposive Sampling. The number of respondents in this study was 100 respondents. Data collection was carried out using the Judgment Sampling method with a questionnaire instrument. The data analysis method used is multiple regression analysis, t-test (partial) coefficient of determination. The research results show that: 1) lifestyle has a positive and significant effect on purchasing decisions. 2) the halal label does not influence purchasing decisions. 3) price does not affect purchasing decisions. A managerial implication that may be relevant is lifestyle management. The company can conduct in-depth market research to understand the lifestyle of its target consumers and determine prices and a pricing strategy that suits the Emina cosmetics market segment, including considering consumer price sensitivity.
Examining the Impact of Work Discipline and Motivation on Employee Performance Rohim Setiawan; Irwan Ananta Vidada; Seno Sudarmono Hadi; Nazma Riska Zhafiraah
Human Capital and Organizations Vol. 1 No. 2 (2024): APRIL 2024
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/hco.v1i2.169

Abstract

This study aims to assess the extent to which work discipline and work motivation affect employee performance. The type of research used is associative quantitative, which focuses on identifying the influence and relationship between variables. In this study, Work Discipline positive and significant influence between work discipline on employee performance. In addition, Work Motivation is accepted, indicating a partial positive and significant influence between work motivation on employee performance. The results of statistical analysis show that the calculated F value is significant, Work Discipline and Work Motivation are accepted, indicating a simultaneous positive and significant influence between work discipline and employee performance. Managerial implications that can be considered are increased productivity and performance, decreased absenteeism and tardiness, improved work quality.
The influence of compensation and work environment on employee performance with intervening of work motivation Febri Aulia Savira; Efendy Zain; Nazma Riska Zhafiraah
Human Capital and Organizations Vol. 1 No. 2 (2024): APRIL 2024
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/hco.v1i2.217

Abstract

This research aims to determine the effect of compensation and work environment on employee performance. The focus of the research used is compensation and work environment variables on performance through work motivation. The population in this study were all employees of PT JIP. The sampling technique used was a sample using the Slovin method so that a sample of 66 respondents was obtained. Data was collected using a questionnaire. The data analysis method used is Partial Least Square Structural Equation Modeling analysis. The research results show that: Compensation has a positive and significant effect on work motivation, Work environment has a positive and significant effect on work motivation, Compensation has a positive and significant effect on performance, Work environment has a positive and significant effect on employee performance , Work motivation has a positive and significant effect on employee performance, Work motivation mediates the influence of compensation on employee performance, Work motivation does not mediate the influence of the work environment on employee performance. Managers need to pay attention to elements of the compensation package, such as salary, benefits, incentives, and career development opportunities, to ensure that employees feel valued and motivated to provide their best performance.
The Effect of In-Store Logistics Performance, Store Image, Sales Promotion, and Service Quality on Customer Satisfaction Yulia Kartika Sari; Ariel Nian Gani; Nazma Riska Zhafiraah
Marketing and Business Strategy Vol. 1 No. 1 (2023): NOVEMBER 2023
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/mbs.v1i1.152

Abstract

The purpose of this study is to determine the effect of In-Store Logistics performance, Store Image, Sales Promotion, and Service Quality on Matahari Department Store Consumers. The population in this study is Matahari Department Store consumers in Mal Artha Gading. The sampling technique used is purposive sampling. The number of respondents in this study was 100 respondents. Data was collected by distributing questionnaires. The data analysis methods used are multiple regression analysis, t-test (partial), and F-test (simultaneous). The results of this study show that: (1) partially In-Store Logistics performance has a positive effect on customer satisfaction. (2) A partially stored image has a positive effect on consumer satisfaction. (3) partially sales promotion has a positive effect on customer satisfaction. (4) partial service quality has a positive effect on customer satisfaction. The value of adj R2 0.733 shows variations in the dependent variable. The managerial implications of the Influence of In-Store Logistics Performance, Store Image, Sales Promotion, and Service Quality on Customer Satisfaction at Matahari Department Store can include several key aspects, namely optimizing In-Store Logistics Performance by improving operational efficiency where management needs to ensure that in-store logistics operations run efficiently this can involve monitoring stock, in-store distribution.
The Influence of Brand Image and Experiential Marketing on Consumer Loyalty with Consumer Satisfaction as an Intervening Rafly fata Maghfur; Perdana Wahyu Santosa; Nazma Riska Zhafiraah
Marketing and Business Strategy Vol. 1 No. 1 (2023): NOVEMBER 2023
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/mbs.v1i1.153

Abstract

This study aims to determine whether there is an influence of brand image and experiential marketing on consumer loyalty with consumer satisfaction as mediation in Kopi Kenangan products. The population of this study is Generation Z, aged 12-28 years, who live in Jabodetabek. The sample in this study were people who had bought Kopi Kenangan products at least 2 times within 3 months with a total of 100 respondents. The sampling technique uses a non-probability method with a purposive sampling technique through distributing questionnaires. The analysis method used is the Partial Least Square Structural Equation Modeling (PLS-SEM) method. The results showed that Brand Image affects customer satisfaction. Experiential. The managerial implications of the influence of Brand Image and Experiential marketing on consumer loyalty with consumer satisfaction as an intervening variable in Kopi Kenangan in Jabodetabek by Generation Z can include several important aspects, namely strengthening Brand Image by developing brand identity and consistent brand communications as for the implementation of Experiential marketing such as developing memorable experience and quick resolution of complaints.
The effect of Green Marketing, Brand Image, Advertising and Price on Purchasing Decisions Muhammad Ramadhan; Zainal Zawir Simon; Nazma Riska Zhafiraah
Marketing and Business Strategy Vol. 1 No. 2 (2024): MAY 2024
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/mbs.v1i2.225

Abstract

This research aims to determine whether or not green marketing, brand image, advertising, and price influence purchasing decisions for AQUALife products. The population of this research is consumers of AQUALife products in the Central Jakarta area. The sample for this research method used a questionnaire via Gform for a month with a total of 120 respondents. The sampling technique uses a non-probability method, with a purposive sampling technique through distributing questionnaires. The data analysis methods used are multiple regression analysis, t-test (partial), and f-test (simultaneous). The research results show that: (1) Green marketing has no significant effect on purchasing decisions. (2) Brand image has a positive and significant effect on purchasing decisions. (3) Advertising has a positive and significant effect on purchasing decisions. (4) Price has a positive and significant effect on purchasing decisions. Managerial implications: Managers need to ensure products and production processes comply with environmentally friendly principles, managers need to ensure consistent brand image across all marketing channels, managers need to develop competitive pricing strategies, managers need to understand competitors' prices and their price position in the market to maintain competitiveness.
Do Financial Performance and Corporate Governance Effect on Firm Value: Evidence from Manufacturing Sector Nur Indah Farawansyah; Sovi Ismawati Rahayu; Nazma Riska Zhafiraah
Research of Business and Management Vol. 2 No. 1 (2024): FEBRUARY 2024
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/rbm.v2i1.184

Abstract

This study attempts to investigate, either partially or simultaneously, the effects of Financial Performance as determined by Profitability, Solvency, liquidity well, and Good Corporate Governance, as decided by the Audit Committee on Firm Value and the Independent Board of Commissioners. The study approach is quantitative and makes use of secondary data-manufacturing firms registered on the Indonesia Stock Exchange. The population in this study is made up of 143 manufacturing firms. In the interim, the sample for this study was chosen through the technique of purposeful sampling. The analysis method used is multiple linear regression analysis. The Kolmogrof-Smirnof test, multicollinearity test, heteroscedasticity test, t-test, and coefficient of determination test were all employed in this investigation. The study's findings demonstrate that the factors Independent Board of Commissioners, Profitability, Solvency, Liquidity, and Audit Committee each partially positively impact firm value. Managerial implications related to the influence of financial performance and good corporate governance are increased focus on financial performance, increased transparency and disclosure of information, implementation of good corporate governance practices, and risk and compliance management. The valuation of the firm is key in the transfer of business decisions, such as mergers, acquisitions, and stock offerings.
Co-Authors Amin Mansur Ariel Nian Gani Desya Delia Dian Desty Widyowati Efendy Zain Febri Aulia Savira Hasan Basri Irwan Ananta Vidada Karimullah Karimullah M Fakhran Ramadhan Muchlis Sulistiyanto Muhammad Ramadhan Nana Danapriatna Nur Indah Farawansyah Perdana Wahyu Santosa Puput Putrianika Purnama Putra Rafly fata Maghfur Rini Hidayati Rohim Setiawan Ryan Farhan Abelmar Seno Sudarmono Hadi Siti Marhamah Siti Nurhidayah Sovi Ismawati Rahayu Ummi Khoiriyah Yulia Kartika Sari Zainal Zawir Simon