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All Journal Jurnal Manajemen
Eric Steffen
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGARUH KUALITAS PRODUK DAN KUALITAS LAYANAN TERHADAP LOYALITAS PELANGGAN WARUNK UPNORMAL Tumpal Janji Raja Sitinjak; Eric Steffen
Jurnal Manajemen Vol 10 No 2 (2021): Mei
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jm.v10i2.740

Abstract

Today, human needs and desires are increasing and unsatisfied. Many companies are trying to create a variety of products with high quality and many train employees to attract customers. This becomes very important because by being able to create a product with high quality and good service then the customer will return again in the future to make another purchase and will bring a sense of customer loyalty to him. The object of this research is the customer who became the visitor warunk UPNORMAL Sunter. Sampling technique is non probability sampling by using judgment sampling, with sample size 100. The result of data analysis indicate that product quality and service quality have positive effect to customer loyalty and service quality influence more dominant to customer loyalty compared with product quality.
Co-Authors Tumpal Janji Raja Sitinjak